Storz & Escherich

Storz & Escherich is an independent visual effects, CGI, animation and creative post-production studio based in Berlin. Founded in 2008, it produces imagery for advertising, automotive campaigns, broadcast television, music videos and technical product communication. Its work combines photorealistic computer graphics, live-action integration and motion design, with capabilities spanning concept development through editorial and finishing.

Automotive production forms a substantial part of the studio’s portfolio. Projects include Porsche’s Timeless Black, Mercedes-Benz CLE Coupé and CLE Cabrio campaigns, The Art of BMW Individual and imagery for the NIO EP9 electric supercar. These productions draw on vehicle modeling, procedural materials, simulation, digital environments and compositing. The studio also creates product visualizations and technical demonstrations for technology, industrial engineering and medical equipment clients, including Siemens, Rittal and Olympus.

From concept to finishing

Its CGI services cover modeling, texturing, lighting, character design and animation, fluid and particle simulation, and digital matte painting. Compositing work includes keying, rotoscoping, clean-up, screen replacement and the integration of rendered elements into filmed footage. Motion design extends to title sequences, channel branding, kinetic graphics and exhibition media, while editorial and color grading support final delivery.

Creative direction and look development help establish a project’s visual approach before production. On-set supervision connects that planning with live-action photography through technical reconnaissance, camera tracking, HDRI capture, photogrammetry and VFX data acquisition. The studio’s entertainment work includes visual effects for Rammstein’s Deutschland and Marteria’s Antimarteria.

Alongside conventional production techniques, Storz & Escherich uses hybrid workflows incorporating generative AI and machine learning. Reported applications include character animation, automated tracking, style transfer, procedural asset and environment generation, and prompt-based previsualization. Campaigns such as Mercedes-Benz’s Gossipstations, DVAG’s Alltagshelden and Vodafone’s AI Alpaka illustrate this combination of CGI, filmed material and generative techniques. The company describes these methods as tools that augment its artists’ creative and technical work.