Storythings

Storythings is an independent strategy and content studio based in Brighton, United Kingdom. Founded in March 2011, it works with purpose-driven organizations, cultural institutions and B2B businesses to turn complex expertise into accessible stories. Its work combines audience research, content strategy and production, with a particular focus on formats that can sustain attention over time.

The studio develops recurring podcasts, editorial series, video formats and newsletters. Its approach emphasizes narrative structure and audience behaviour, helping clients understand who they want to reach, what those audiences value and how a story can develop across multiple episodes or editions. Research services include audience landscape analysis, attention mapping and segmentation, providing a foundation for decisions about content and distribution.

From research to production

Storythings carries projects from early investigation through development and delivery. Prototyping, pilot production and message testing help clients evaluate ideas before committing to larger programmes. The studio also helps organizations establish sustainable internal content workflows, connecting creative development with the practical demands of ongoing publishing.

Production capabilities span narrative podcasts, documentary-style and social video, animation, illustration, interactive reports and long-form publications. Its editorial work includes thought leadership, white papers and newsletters that translate organizational knowledge into clear narratives. These services support both individual productions and broader content platforms designed to build continuing audience relationships.

The studio serves education, philanthropy, public policy, cultural institutions, media, technology and financial services, alongside climate and sustainability initiatives. Its reported collaborators include the BBC, PBS, Google, the Bill & Melinda Gates Foundation, the Wellcome Trust, Experian and the Joseph Rowntree Foundation.

Alongside commissioned work, Storythings develops research and editorial publications examining media consumption, creative formats and audience attention. This combination of client production and publishing informs its interest in how stories reach people and how repeatable formats support lasting engagement.