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Step Change

Creative & Production
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Founded
2009
Employees
11-50
Offices
1

About Step Change

Step Change is an Australian strategic marketing consultancy and creative agency based in Sydney. It works with mid-market and enterprise challenger brands across Australia and internationally, connecting business strategy with brand positioning, marketing planning and creative production. Its work focuses on helping businesses articulate their value, understand customers and develop a competitive position in their markets.

The agency brings together strategic consulting and practical campaign delivery. Business strategy engagements cover alignment, market entry, competitive differentiation and growth roadmaps. Brand work includes narrative development, messaging architecture and visual identity, while marketing planning translates those decisions into sequenced activities, go-to-market roadmaps and frameworks for assessing marketing returns.

From strategy to delivery

Step Change's production capabilities include video, copywriting, digital assets and multi-channel campaigns. Its digital consulting work spans customer journey mapping, search engine optimisation, performance marketing, analytics, conversion optimisation and marketing automation. This combination allows the agency to carry strategic positioning through to the content, customer touchpoints and systems used to bring it to market.

The consultancy serves businesses in financial services and banking, technology and industrial markets, food and consumer goods, retail and eCommerce, healthcare and aged care, and government and civic institutions. Its assignments range from corporate value propositions and customer acquisition strategies to brand relaunches, campaign development and internal communications. Across these engagements, customer understanding and the articulation of a company's value connect the strategic and creative work.

Company development

The business was formally established in 2009 after initial small-business workshops launched in 2007. It first operated as Step Change Marketing and shortened its public name to Step Change in 2016, reflecting an expansion beyond marketing into broader business strategy, behavioural economics and organisational change. That history informs its current combination of commercial strategy, brand development and implementation.

More about Step Change

Leadership and founders

  • The report identifies Ashton Bishop as CEO, Magdalena Bishop as General Manager, Rebecca Coote as Creative Services Director, Myles Orsler as Chief Growth Officer and Monty Noble as Executive Creative Director.
  • Bishop established the firm, with Jeff Cooper joining as General Manager and founding partner during its early development. Bishop also co-created the national mental health initiative R U OK? Day alongside the late Gavin Larkin.

Methods and operating model

  • The company's proprietary Predatory Marketing discipline focuses on identifying market leaders' weaknesses so challenger brands can compete without matching their spending.
  • Its AI-powered Value Gap Audit benchmarks value propositions against competitors to identify where marketing messages lose conversion effectiveness.
  • Fractional engagements embed multidisciplinary marketing teams within client businesses, providing capacity without the fixed overhead of building an equivalent internal team.
  • The report identifies HubSpot Gold Certified CRM workflows as part of the agency's delivery approach. Its internal digital unit, Adapt Studio, is led by Head of Digital Kieren Black.

Notable credits

10 credits
  • Codan — global brand narrative and creative collateral for tactical radio communications systems
  • Neto — strategic positioning and customer acquisition framework
  • Envirosuite — corporate value proposition and messaging architecture
  • Beerenberg — condiment brand relaunch
  • Happy Chicken Eggs — All In national brand campaign
  • Aerologix — strategic value proposition and go-to-market positioning
  • AGL — Smarter Working Series concept and animated video production
  • Molemap — customer segmentation, clinic marketing collateral and customer journey optimisation
  • Pizza Hut — strategy consulting and local campaign acceleration frameworks
  • Table of Plenty — brand identity refresh and retail messaging strategy

Offices

Where Step Change is based

1 location

  • Sydney offices

    Headquarters
    Sydney, New South Wales, Australia
    About this office

    **Office** Status: active Headquarters Address: Workit Spaces, Unit A1, 35–39 Bourke Road, Alexandria NSW 2015, Australia Phone: (+61) 2 8030 8655 Overall headquarters and strategy hub in Alexandria. The internal Adapt Studio digital UI/UX and web development unit operates from these premises. --- **Office** Status: inactive / historical Address: Level 3, 47–49 Murray Street, Pyrmont NSW 2009, Australia Former operating premises in Pyrmont; the report does not establish a closure year.

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