Steelhead
- Open roles
- 0
- Founded
- 2013
- Employees
- 51-200
- Offices
- 1
About Steelhead
Steelhead is a Los Angeles commercial production company, post-production facility and creative content studio established by advertising agency Deutsch. Founded in September 2013, it brings live-action filmmaking, editorial, visual effects, animation and audio production together within an integrated production operation. Its work spans national broadcast advertising, digital campaigns, episodic programming and social content.
The studio was developed to support end-to-end production, allowing creative concepts to progress through shooting, editing, finishing and delivery within a connected facility. Its production capabilities include directing, cinematography, line producing and production management. Post-production encompasses creative offline editing, online finishing, color grading and conforming, alongside compositing, CGI supervision, character design and motion graphics.
Production across formats
Steelhead combines live-action and animation workflows with sound design, audio mixing and music direction. Its teams create both individual campaign executions and larger families of assets adapted for different channels. Multi-platform versioning and high-volume content delivery are central to this approach, including broadcast, digital and vertical social formats. The research also identifies virtual reality and AI-enabled production among its capabilities.
The company serves advertising and brand marketing clients across food and beverage, retail, consumer technology, gaming, automotive and other consumer markets. Its production model accommodates projects requiring coordinated picture, animation and sound work, as well as campaigns that generate many variations from a shared creative concept. This combination supports work ranging from commercial filmmaking to animated episodic content and digital campaign assets.
Development and ownership
In 2018, Steelhead expanded into a purpose-built production environment in Playa Vista, bringing shooting spaces, editorial and color suites, audio mixing bays and animation and visual effects workspaces together. Following Omnicom's acquisition of Interpublic Group, the supplied research describes Steelhead's studio operations and content workflows as integrated into Omnicom Production's OCX content engine. Steelhead continues operating within the connected Deutsch and Omnicom production structure.
More about Steelhead
People
- Ted Markovic co-founded the studio with Deutsch LA leadership in September 2013 and is identified as its founding managing director.
- The report identifies Diego de la Maza as Chief Production Officer in its account of the studio's development.
Technology and production methods
- The reported infrastructure includes OpenDrives for high-throughput media workflows and ftrack for production tracking. An H&R Block case study describes coordinating 48 unique deliverables into hundreds of broadcast and digital versions.
- The campus was designed by HLW as an adaptive-reuse creative environment. The report identifies its shooting facility as approved by the Los Angeles Fire Department Film Unit.
Operating model
Beyond agency-originated briefs, the report describes Steelhead working directly with brands, record labels and nonprofits. These engagements can encompass creative development and campaign rollout as well as production, extending its role beyond execution of agency briefs.
Notable credits
18 creditsOffices
Where Steelhead is based
- 12901 W Jefferson Blvd, Los Angeles, CA 90066, United StatesLos Angeles, California, United States
Los Angeles office
HeadquartersOpened 2018
Playa Vista headquarters and production campus with shooting space, editorial suites, audio mixing bays and visual effects workspaces.
Open roles
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