Steelehouse Productions

Steelehouse Productions was an independent creative studio founded in Tulsa, Oklahoma, in 1998 by Mark Steele and Kevin Anderson. Its work combined live-action filmmaking, character animation, motion design and immersive virtual reality, spanning commercial production, original entertainment and interactive storytelling.

The studio offered concept development, storyboarding, worldbuilding, character design and full-pipeline 2D and 3D animation. Its production capabilities also included visual effects, post-production and interactive VR development. This combination supported projects ranging from broadcast advertising and digital campaigns to animated narratives and immersive experiences.

Commercial and original storytelling

Steelehouse produced commercial and branded work for companies and agencies including Hasbro, Walmart, Google, New Balance and Ackerman McQueen. Its Hasbro work included animation associated with Transformers, G.I. Joe and My Little Pony. The studio also contributed to family and faith-based entertainment, including the VeggieTales franchise and an animated music video for the David Crowder Band’s “Forever.”

Alongside commissioned production, Steelehouse developed original intellectual property across several formats. It launched the animated steampunk web series The Sky High City of Steampuff in 2012, later extending that world into the VR game Steampuff: Phinnegan’s Factory. In 2015, it co-created the science-fiction graphic novel Rexodus, published by Dark Horse Comics. The property subsequently became Rexodus: A VR Story Experience, released for Oculus Share and Steam in 2016 through its internal VR operation.

Later company history

In July 2019, Salem Media Group acquired Steelehouse’s digital content library and related production assets. During the same period, Kevin Anderson transitioned the studio’s immersive technology operations into XALTER, with a focus on enterprise XR simulation and workforce training. Steelehouse subsequently ceased operating as an independent entertainment and commercial animation studio under its original brand.