STATE Design
- Open roles
- 0
- Founded
- 2014
- Employees
- 11-50
- Offices
- 1
About STATE Design
STATE Design is an independent design, motion graphics and animation studio based in Los Angeles. Operating under the brand STATE, it creates moving-image work for entertainment, broadcast, sports, technology and advertising clients. Its practice brings together creative direction, animation, illustration, live-action production and post-production, with projects ranging from television identities and title sequences to commercial campaigns and brand motion systems.
Founded in 2014 by creative director Marcel Ziul alongside executive producer Joe Nash, the studio launched in the West Los Angeles and Santa Monica area. Its early work included a comprehensive rebrand and broadcast package for the 2014 NFL Draft at Radio City Music Hall. Since then, its portfolio has expanded across television networks, streaming platforms and consumer brands, including Netflix, Apple TV+, HBO/Max, Google, Nike and Paramount+.
Design across formats
The studio works across traditional cel animation, 3D character animation, kinetic typography and mixed-media production. Its commercial offering extends from concept development and visual identity through modeling, compositing, editorial and finished production. Broadcast packages, show opens, key art and illustration sit alongside live-action and animated advertising within the same creative practice.
STATE's entertainment work includes broadcast branding and motion graphics for Nickelodeon's NFL on Nick, main titles and motion design for the third season of FX's Dave, and key art and illustration for Welcome to Wrexham. Other projects include visual packaging for Netflix's Rebelde and Paramount+'s Find Your Mountain campaign.
Its portfolio also spans animated commercial campaigns such as Japan Airlines' Where Dreams Go and Betterment's You and Your Money, as well as a Mandalorian animated sticker pack for WhatsApp, Meta and Lucasfilm. Beyond advertising and television, STATE has created design-conference work, including OFFF Barcelona's 2023 titles and commemorative art book TURN, and the official title sequence for Graphika Manila in 2025.
More about STATE Design
Leadership
The report identifies Marcel Ziul as Founder and Executive Creative Director, Taís Marcelo as General Manager and Partner, Alex Gorodetzki as Executive Producer, and Addie Stevenson as Head of Production.
Production approach
STATE describes its approach as "made by humans," combining digital 3D and visual effects with frame-by-frame cel animation and hand-crafted illustration. Its core team scales with project-based animators and designers.
Creative community
In 2018, the studio initiated R&D, a free speaker and portfolio event for creative professionals and emerging artists. Originating in Los Angeles, the initiative expanded internationally, including sessions in São Paulo and at European design festivals such as OFFF Barcelona.
Industry recognition
The report credits the studio's work with Primetime Emmy Awards, PromaxBDA Awards, MTV European Music Awards and recognition from the Type Directors Club.
Notable credits
12 creditsOffices
Where STATE Design is based
- 2332 Centinela Ave, Studio D, Los Angeles, CA 90064, United StatesLos Angeles, California, United States
Los Angeles office
HeadquartersOverall headquarters and primary studio for creative direction, live-action and animation production.
Open roles
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