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NeXR Technologies SE

Immersive & Virtual Production
Open roles
0
Founded
2014
Employees
N/A
Offices
1

About NeXR Technologies SE

NeXR Technologies SE is a Berlin-based extended reality and photogrammetry company whose work connects 3D human capture, digital avatars and immersive experiences. Founded in 2014 as Staramba, it initially focused on scanning sports and entertainment personalities for lifelike figurines and digital collectibles. Its subsequent development expanded that foundation into enterprise virtual reality, digital twins and Avatar-as-a-Service.

The company’s capabilities span photorealistic avatar generation, motion capture, real-time character animation and virtual production. Its body-scanning systems capture people as digital representations that can be used across consumer applications, interactive environments and commercial projects. This combination of capture technology and experience development has supported applications in entertainment, fashion, fitness, corporate training and virtual events.

From merchandise to immersive platforms

Staramba’s early business combined licensed celebrity partnerships with full-body photogrammetry and physical 3D printing. The company worked with football clubs and entertainment brands to develop digital and physical collections, while also exploring social virtual reality through shared environments built around celebrity avatars and fan interaction.

In 2016, the operating business merged with Social Commerce Group SE and became STARAMBA SE. An October 2019 rebrand established the NeXR Technologies SE name and accompanied a stronger focus on enterprise applications, personalized avatars and services extending beyond physical merchandise.

Its later portfolio included virtual fitting, avatar-based fitness tracking, virtual performance stages and remote seminar environments. These applications used human digital twins both as representations within immersive spaces and as interfaces for practical consumer services. The work brought together scanning hardware, software development, creative experience design and real-time production.

Restructuring

The company entered insolvency proceedings in 2023 after its majority shareholder terminated credit facilities. A restructuring plan announced in December 2024 proposed transferring its equity to a private equity investor while preserving the exchange listing. The supplied research describes the company as in liquidation under an insolvency administrator; its historical portfolio should therefore be understood alongside that financial and organizational context.

More about NeXR Technologies SE

Production organization

NeXR organized its integrated operations into three units: 3D Instagraph for scanning hardware and software, VRIDAY for custom VR worlds and corporate experiences, and OnPoint Studios for motion capture and real-time production using Unreal Engine. Its proprietary scanning rigs included mobile capture systems.

Applied collaborations

  • In 2021, NeXR worked with H&M’s Berlin innovation hub, H&Mbeyond, on a virtual fitting pilot that let consumers try clothing using personal 3D avatars through AvatarCloud.
  • Its collaboration with RSG Group deployed scanners in John Reed fitness clubs to support body-composition and fitness-progress tracking.

Earlier platform model

The company designed its social VR platform around interactive celebrity fan experiences, with a proprietary cryptocurrency intended for virtual-goods transactions.

Notable credits

13 credits
  • STARAMBA.spaces
  • 3D Instagraph / Scannerdome
  • AvatarCloud App
  • H&M Virtual Fitting Room
  • NeXR Show
  • NeXR Seminar
  • John Reed Fitness 3D Body Scanning
  • Staramba.token
  • Licensed DFB German National Football Team figurine collections
  • Licensed FC Bayern Munich figurine collections
  • Licensed Real Madrid figurine collections
  • Licensed Juventus figurine collections
  • Licensed WWE figurine collections

Offices

Where NeXR Technologies SE is based

1 location
  • Berlin offices

    Headquarters
    Berlin, Germany
    About this office

    **Office** Status: active Headquarters Address: Charlottenstraße 4, 10969 Berlin, Germany Phone: +49 (0) 30 403 680 14-0 Registered corporate headquarters, XR development facility, 3D scanning workshop and motion capture studio; successor premises to Aroser Allee 66. --- **Office** Status: inactive / historical Address: Aroser Allee 66, 13407 Berlin, Germany Former headquarters housing studio facilities, 3D scanning rigs and VR labs before relocation to Charlottenstraße 4.

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