Star Stable Entertainment

Star Stable Entertainment is a Swedish game development and publishing company focused on multiplayer online games and transmedia entertainment for young audiences. Based around its flagship equestrian adventure, the company develops and operates digital worlds that combine horse care, exploration, fantasy storytelling and social play in a moderated community environment.

Flagship universe

Star Stable Online is the company’s central live-service MMORPG. Set on the fictional island of Jorvik, it lets players ride and care for horses, investigate environmental and fantasy mysteries, and form friendships through an ongoing online experience. The title launched commercially in 2011 and has expanded from PC and macOS to native iOS and Android clients.

The wider game portfolio also includes mobile companion experiences such as Star Stable Horses and Star Stable Friends, as well as the mobile fantasy animal adventure Wildsong. Its capabilities span proprietary game development, live operations, digital publishing, community management, equestrian simulation and horse mechanics.

Entertainment beyond games

The company has extended the Star Stable universe across several media. Its activities include in-house music production and distribution through Star Stable Music, story development and licensing, animated short-form work including Star Stable: Mistfall, and Soul Riders books and graphic novels.

Star Stable Entertainment began as the provisional entity World of Horsecraft AB in 2010 before adopting its current legal identity in 2011. The studio acquired its original external development partner, Pixel Tales, in 2015 and brought its engine, art and design talent into the in-house team. Nordisk Games became a minority investor in 2018 and increased its holding to a controlling majority stake in 2021.

In 2026, the company announced a restructuring intended to stabilize operating expenditure and move Star Stable Online from weekly updates toward more focused content milestones. It continues to develop and publish its games as an active live-service entertainment business.