Sprung Studios

Sprung Studios is a video game external development partner specializing in user experience and user interface co-development. Its work combines interface design, motion graphics, technical art and embedded player research, supporting developers from early concepts through implementation. The company operates across the United Kingdom and Canada, with production teams in Brighton and Vancouver.

Founded in 2005, the business began as an interaction design agency working on European telecommunications and digital products. Its interface collaboration on CSR Racing helped establish its transition into game development. It now serves AAA, AA and independent developers working across mobile, PC, console, virtual reality and augmented reality platforms.

From player journeys to implementation

Sprung’s design work covers information architecture, player journey mapping, wireframes, rapid prototypes and high-fidelity interface concepts. Teams also develop iconography, style guides, component sheets and design systems, providing the visual and structural elements used throughout a game’s interface.

Motion designers create UI animation, micro-interactions and dynamic visual feedback. Technical specialists support implementation in Unreal Engine, Unity and proprietary engines, alongside UI technical art, shader and material optimization, and platform performance tuning. These capabilities extend the studio’s involvement beyond interface concepts into working game systems.

Research alongside design

Player research forms another part of the studio’s co-development offering. Its services include qualitative and quantitative playtesting, usability testing, heuristic evaluations and accessibility reviews. In-person research facilities support observation of how players navigate and understand game interfaces. Accessibility work also includes audits addressing European Accessibility Act requirements.

The studio supports both the creation of new interfaces and the refinement of existing player experiences. Its reported contributions range from menus, HUDs and social features to storefronts, matchmaking flows and live-service interface updates. This combination of design, research and technical implementation allows Sprung to contribute at multiple stages of game production.