Sproing Interactive Media

Sproing Interactive Media was an independent Austrian video game developer and publisher founded in Vienna in 2001. Its work spanned PC, home consoles, handheld systems, browser games and mobile platforms. Over its operating history, the studio delivered more than 50 titles, combining original game development with publisher commissions, co-development and adaptations for multiple platforms.

The company's early work focused on packaged retail games across several genres. Its portfolio included the turn-based strategy game Panzer Tactics DS, the espionage adventures Undercover: Operation Wintersun and Undercover: Dual Motives, and the motorcycle combat racer Jacked. It also contributed to casual and family entertainment through installments in the Moorhuhn and Paws and Claws: Pet Vet series, alongside the television-based Schlag den Raab games.

Sproing developed proprietary cross-platform technology to support production across different hardware generations. Its projects reached systems including Nintendo DS, Wii, Xbox 360 and PlayStation platforms. The studio's work included both technically focused development and accessible entertainment, from the survival horror game Cursed Mountain to management simulations and party games.

Transition to online games

Around 2010–2011, Sproing began shifting toward free-to-play browser and mobile games. Projects from this period included the airport management simulation SkyRama, submarine simulation Silent Hunter Online, and casual strategy title Asterix & Friends. This direction expanded its activities into live operations and digital publishing, with a publishing arm established in 2014. Later releases included the PC strategy game Quarantine and mobile title KISS - Rock City.

The company encountered financial difficulties following the cancellation of a major client contract in 2016. An initial insolvency filing and attempted restructuring were followed by renewed bankruptcy proceedings and closure in 2017. In 2018, former personnel established Purple Lamp Studios, which acquired Sproing's core intellectual property, game assets and publishing brand.