SpotCo
- Open roles
- 0
- Founded
- 1996
- Employees
- 51-200
- Offices
- 1
About SpotCo
SpotCo is a New York advertising, branding and marketing agency specialising in live entertainment, Broadway and the arts. Its work connects theatrical productions and cultural organisations with audiences through brand strategy, creative campaigns, media planning and ticketing analysis. Alongside Broadway and Off-Broadway productions, the agency serves touring shows, international theatrical transfers, performing arts institutions, television and streaming brands, immersive exhibitions and live attractions.
Founded in 1996, the business began as a boutique design studio before expanding into a full-service theatrical marketing agency. Its early work included the typography and key art for the original Broadway production of Rent and the minimalist black-and-white campaign for the 1996 revival of Chicago. That design-led foundation developed into a broader offering as theatrical producers sought coordinated marketing campaigns rather than individual creative assets.
Creative work and audience strategy
The agency combines brand identity and key art with creative content production, website design and development, digital strategy, performance media and social media management. Its commercial offering also includes media buying, audience research, demographic studies, community outreach, brand partnerships, and ticketing sales and pricing analysis. These capabilities support both the creative presentation of a production and the practical work of reaching potential ticket buyers.
SpotCo’s theatrical portfolio includes Hamilton, Hadestown, The Book of Mormon, Dear Evan Hansen, Come From Away and Moulin Rouge! The Musical. Its campaign history spans the 2004 Tony campaign for Avenue Q, Broadway reopening campaigns for Pass Over and Hadestown in 2021, and the 2024 launch of Stereophonic. The agency has also managed campaigns across multiple Broadway engagements of Beetlejuice.
Beyond theatrical productions, SpotCo has provided brand identity and creative content for Audible Theater, HBO Max, Apple TV and NBC, including work associated with Smash and live musical broadcasts. Its experiential work includes the Balloon Museum. The agency marks its 30th anniversary in 2026.
More about SpotCo
Leadership and founders
- Callie Goff serves as Co-Managing Director and Chief Creative Officer; Stephen Sosnowski serves as Co-Managing Director and Chief Client Officer.
- Lisa Lewis is Executive Creative Director. James Charrington chairs Miroma Group’s theatre agencies, Dewynters and SpotCo, following his earlier joint CEO role.
- Drew Hodges founded the agency with Jim Edwards, Brian Berk and Tom Greenwald.
Operating milestones and collaboration
- In 2006, SpotCo established a dedicated in-house digital division, described in the research as the first at a theatrical agency. It added specialised ticketing analytics and brand partnerships divisions in 2010.
- A strategic partnership with Dewynters began in 2008. The agencies collaborate on international theatrical transfers, providing a transatlantic connection between Broadway and West End marketing.
Notable credits
19 creditsOffices
Where SpotCo is based
- New York, United States
New York offices
HeadquartersAbout this office
**New York City Headquarters** Status: active Headquarters Address: 1441 Broadway, 27th Floor, New York, NY 10018, United States Phone: (212) 262-3355 Office webpage: https://spotnyc.com/contact/ Sole current direct operating office and overall headquarters. An 11,033-square-foot lease was signed in late 2022 to consolidate operations from two former premises. --- **Office** Status: inactive / historical Address: 512 7th Avenue Former premises from which operations were consolidated into the current Broadway headquarters. --- **Office** Status: inactive / historical Address: 119 West 40th Street Former premises from which operations were consolidated into the current Broadway headquarters.
Open roles
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