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Splat Studio

Creative & Production
Open roles
0
Founded
2012
Employees
11-50
Offices
1

About Splat Studio

Splat Studio is an independent multidisciplinary new media, visual effects and experiential design studio based in New Delhi, India. Founded in 2012, the company brings together creative direction, software engineering, spatial design and film production to develop screen-based work and physical experiences. Its practice spans feature films, commercial campaigns, cultural institutions, public events and brand activations.

Initially focused on film visual effects, motion graphics and commercials, the studio expanded into architectural projection mapping and experiential spaces. Its work includes permanent museum installations, temporary digital pavilions and large-scale projections on monuments, public façades and event stages. These projects combine visual storytelling with animation, interactive systems, projection technology and audiovisual production.

Design, technology and production

The studio develops concepts and spatial experiences alongside the technical systems and visual content needed to deliver them. Capabilities include augmented and virtual reality applications, creative coding, holograms, sensory touch walls and interactive installations. Its film practice encompasses visual effects, on-set supervision, CGI animation, previs, postvis and title sequence design.

Splat Studio serves government and cultural organisations as well as commercial clients. Its research-supported portfolio includes work for the Ministry of Culture, the Indian Council for Cultural Relations and several Indian state governments. Commercial projects cover automotive launches, technology showcases, advertising and corporate events, with clients including Hyundai, Kia, Tata Motors, Samsung, Dell Technologies and Mastercard.

Selected work

For India's G20 presidency, the studio produced architectural projection mapping at Udaipur City Palace and visuals for working-group events. Cultural projects include the permanent light and sound show at Sanchi Stupa and the immersive “Vishwaroop Ram” pavilion for Pravasi Bharatiya Diwas 2025 in Bhubaneswar.

Its museum and heritage work includes contributions to the Mahakumbh Experience Centre, Rashtriya Swachhta Kendra Experience Centre, IN5 Golden Temple Experium and National Maritime Heritage Complex. Screen credits include visual effects for Maara and OK Jaanu, plus opening title sequence design and animation for Spyder. Together, these projects reflect a practice connecting film craft with interactive environments and public storytelling.

More about Splat Studio

Leadership

  • Co-founder Hitesh Kumar serves as Managing Director and Creative Director.
  • Co-founder Hemkant Tripathi serves as Director and Chief Technology Officer.
  • Shobhna Dwivedi serves as Chief Financial Officer and Director; Ayush Nagpal is also a director.

Production methods

The studio uses Dataton WATCHOUT media servers alongside custom creative coding and interactive mechanics for projection-based experiences. Its G20 palace projections are a documented application of this system.

Collaboration and public initiatives

The Sanchi Stupa show was developed with CS Direkt and Modern Stage Services, with a script by Dr. Chandraprakash Dwivedi. Its 25-minute format presents historical narratives directly on the ancient stupas.

Sister venture Varaha Tech Labs, co-founded by Kumar and Tripathi in May 2019, collaborates with the studio on 3D heritage digitization and digital museum infrastructure. Artillume Foundation, a related non-profit incorporated by Kumar in 2020, promotes technology-driven public art installations, light festivals and creative education.

Notable credits

18 credits
  • G20 India Presidency architectural projections and working-group visuals (2022–2023)
  • Sanchi Stupa Permanent Light & Sound Show (2019)
  • Vishwaroop Ram pavilion, Pravasi Bharatiya Diwas (2025)
  • Mahakumbh Experience Centre (2025)
  • Rashtriya Swachhta Kendra Experience Centre (2020)
  • IN5 Golden Temple Experium (2019)
  • National Maritime Heritage Complex, Lothal
  • Maara (2021) — visual effects
  • Spyder (2017) — opening title sequence design and animation
  • OK Jaanu (2017) — visual effects sequences
  • Indian Military Academy 3D Projection & Illumination Show (2021)
  • Shaheed Smarak Permanent Projection Mapping Show (2018)
  • Mysuru Townhall Projection Mapping Show (2018)
  • Rajasthan Vidhan Sabha & Rajasthan Diwas Projections (2016, 2017)
  • Revolt RV400 launch and AR application (2019)
  • Infosys 40th Foundation Day Projection Show (2022)
  • Hero MotoCorp celebrations and dealer conclaves (2020, 2021)
  • MFIN — Har Hausle Ke Saath commercial

Offices

Where Splat Studio is based

1 location
  • Splat Studio Headquarters

    Headquarters
    B-103, Fourth Floor, Panchsheel Vihar, Behind Triveni Commercial Complex, Malviya Nagar / Sheikh Sarai Phase 1, New Delhi 110017New Delhi, Delhi, India

    Global headquarters, registered legal office and production studio housing corporate management, CGI/VFX and experiential production teams.

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