Spinifex Group
- Open roles
- 0
- Founded
- 1984
- Employees
- 51-200
- Offices
- 6
About Spinifex Group
Spinifex Group is a creative studio and experiential media agency that designs and produces interactive digital experiences for live events, public spaces, cultural institutions and brands. Its work combines storytelling, animation, production design and creative technology across architectural projections, immersive installations, ceremonies and audience participation experiences.
The studio develops projects from strategy and concept through production, software development and installation. Its teams provide creative direction, experience design, storyboarding, live-action production, motion graphics, CGI and visual effects. Technical services extend to show direction, scenic and lighting integration, audiovisual coordination and systems installation. Interactive projects can incorporate touch interfaces, gesture and facial tracking, mobile applications and augmented, virtual or mixed reality.
Public spectacles and brand experiences
Architectural projection is a substantial part of the studio's portfolio. Its involvement with Vivid Sydney dates to 2011, with work on landmarks including the Sydney Opera House, Customs House, the Museum of Contemporary Art Australia and the Sydney Harbour Bridge Pylons. The portfolio spans public festivals and tourism experiences as well as international ceremonies, automotive launches and enterprise conferences.
Other projects include the Intuit Dome Clippers Halo Effect, Hershey's Great Candy Expedition, Gulfstream aircraft reveals and media for Olympic ceremonies and pavilions. These productions illustrate a practice that ranges from permanent attractions and interactive displays to temporary installations and large-scale live shows. The agency also offers user testing, engagement analytics and post-event reporting to help clients assess audience interaction.
Development and international reach
The business originated in Sydney as an environmental documentary and production company before expanding into event media and digital experiences. Its North American expansion began with the establishment of its Los Angeles studio in 2008, and the Australian operating company adopted the Spinifex Group legal name in 2009. Today, the studio works through an international network across Australia, North America, Europe and Hong Kong, serving cultural, entertainment, automotive and technology clients.
More about Spinifex Group
People and creative development
- Wildlife filmmaker Glen Joseph founded the original business. During the mid-2000s, Ben Casey provided creative leadership and Sandy McEvoy served as executive producer as the studio shifted toward digital experiences and architectural projection. These are historical roles.
- The report identifies Tracey Taylor as Managing Director APAC.
Production technology
The studio uses Unreal Engine and Unity for real-time 3D rendering, alongside its interactive media production tools.
Collaborative production
The report describes shared facilities and joint delivery of global keynotes and exhibitions with George P. Johnson. It also identifies Raumtechnik as a fabrication and staging collaborator for European installations, and Multiple International Group as a strategic alliance partner for co-producing Middle Eastern attractions and ceremonies.
Notable credits
19 creditsOffices
Where Spinifex Group is based
- 18500 Crenshaw Boulevard, Torrance, CA 90504, United StatesTorrance, California, United States
Torrance office
HeadquartersOpened 2008
Corporate headquarters and primary North American creative production studio in Greater Los Angeles.
- Suite 4, Level 4, 70 Riley Street, East Sydney (Darlinghurst), NSW 2010, AustraliaSydney, New South Wales, Australia
Sydney office
Founding office, Asia-Pacific headquarters and primary creative technology studio, operated by Spinifex Group Pty Ltd.
- Unit 1701, Sino Plaza, 255-257 Gloucester Road, Causeway Bay, Hong KongHong Kong
Hong Kong office
Regional APAC office supporting projects including Hong Kong Tourism Board installations.
- 53 Great Suffolk Street, London SE1 0DB, United KingdomLondon, England, United Kingdom
London office
European studio supporting international and UK/European event productions.
- Los Angeles, California, United States
Los Angeles office
- 11 East 26th Street, Level 10, New York, NY 10010, United StatesNew York, United States
New York office
East Coast studio handling brand activations and client services.
Open roles
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