Spin Master x Melissa & Doug

Melissa & Doug is an American designer and manufacturer of children’s toys and play products built around open-ended, screen-free learning. Founded in 1988 by Melissa and Doug Bernstein, the company began with wooden peg puzzles and developmental activity products before expanding into a broad portfolio of toys intended to encourage imagination, creativity, motor coordination, problem-solving, and real-life skills.

Its range includes durable wooden toys, preschool puzzles, pretend-play environments, learning games, arts-and-crafts activities, plush products, and developmental play materials. The company’s product approach centers on hands-on play, with formats designed for children to explore independently and through shared play with families and caregivers.

Product range

• Puzzles and learning activities including Chunky Puzzles, Sound Puzzles, Giant Floor Puzzles, Pattern Blocks and Boards, See & Spell, and Primary Lacing Beads.
• Pretend-play sets such as the Wooden Chef’s Pretend Play Kitchen, Scoop & Serve Ice Cream Counter, Fresh Mart Grocery Store, and Star Diner Restaurant.
• Creative activities including Water Wow! reusable water-reveal pads, Sticker WOW!, Puffy Sticker Sets, and Scratch Art.
• Developmental and plush toys including the Take-Along Wooden Tool Kit, Pound & Roll Tower, and Giant 4-Foot Stuffed Animal series.

Melissa & Doug also develops licensed and collaborative product lines, including Cheery Lane play sets, the Ms. Rachel developmental learning toy line, and a Melissa & Doug x Van Leeuwen Ice Cream play collection.

In January 2024, Spin Master Corp. acquired Melissa & Doug, LLC. The business continues to operate as a distinct subsidiary brand within Spin Master’s infant, preschool, and toddler portfolio, retaining its own product-design, development, and testing activities. Alongside wholesale and retail distribution, Melissa & Doug sells directly to consumers and operates a flagship retail experience.