Spellwork

Spellwork is an independent, owner-led visual effects, animation and generative AI production studio based in Berlin, Germany. Historically known as Spellwork Pictures, it now presents its work under the Spellwork brand. Its portfolio focuses on premium commercial advertising, combining photorealistic imagery, character animation and digital production for automotive, luxury, consumer technology and telecommunications campaigns.

The studio supports projects from creative concept development and art direction through previsualization, on-set VFX supervision and final delivery. Its production capabilities encompass modeling, rigging, texturing, shading, lighting and animation, alongside compositing, retouching and finishing. Character and creature work includes detailed hair, fur and grooming, while simulation work covers particles, smoke, fire, liquids and destruction. Automotive CGI and look development form another substantial part of its commercial practice.

Traditional craft and AI production

Spellwork integrates generative AI with established CGI and compositing processes. Its hybrid approach brings AI-generated material into cinematic production workflows, with an emphasis on visual consistency, camera control and photorealistic results. This work sits alongside its established visual effects and animation capabilities, allowing projects to combine different image-making techniques within a single production.

Its commercial portfolio includes Mercedes-Benz campaigns such as Satellite of Love, The Rise of Electric, Magical Garage and The Journey. Other supplied work includes Maybach’s Welcome to Beyond, BMW Alpina’s The Vision, Telekom x Apple’s iPhone 15 Pro and the full-CGI RYZE films Awaken and Awaken 2.0. Earlier projects credited under Spellwork Pictures include BMW’s The Small Escape and REWE’s Rocco’s Carrot.

Alongside project production, Spellwork operates Many Many, an internal AI director collective that brings international filmmakers into its AI filmmaking activity. The initiative extends the studio’s collaboration with directors while remaining part of the same Berlin-based operating company.