Spatialand, Inc.

Spatialand was a virtual reality software and immersive commerce studio founded in Venice, California, in 2016. Emerging from Prologue Immersive, it developed collaborative content authoring software and interactive environments intended to help brands and enterprises create and update virtual experiences without extensive manual coding.

Its work combined enterprise software development with immersive production. The studio built photorealistic virtual showrooms, spatial interfaces and retail experiences that connected product discovery in virtual reality with physical merchandise. Its capabilities included real-time experience development, 3D asset creation, immersive event production and experimental retail prototyping, serving retail, entertainment, live events and enterprise technology markets.

From authoring tools to virtual commerce

Spatialand participated in Store No. 8’s 2017 Innov8: V-Commerce summit, developing a proof-of-concept virtual shopping environment. Walmart acquired the company on February 6, 2018, placing it within its technology incubator, Store No. 8. The venture continued developing ways to connect virtual experiences with Walmart’s physical and digital shopping channels.

In February 2019, it launched publicly as Spatial& through a collaboration with DreamWorks Animation for How to Train Your Dragon: The Hidden World. The touring experience brought virtual reality installations and merchandise discovery to Walmart parking lots, combining immersive entertainment with on-site shopping. Earlier work included 360-degree filming of Linkin Park’s Chester Bennington memorial concert and branded VR campaigns.

The business later adopted the name Insperience and developed photorealistic shopping environments, including the Home with Drew Barrymore virtual showroom and conversational avatar experience.

Walmart closed Insperience in December 2020 and reallocated software assets and personnel internally. Spatialand’s history spans an independent VR authoring venture, an incubated retail technology business and a producer of public immersive shopping experiences.