Sparxoo

Sparxoo was a Tampa, Florida-based digital marketing and creative agency founded in 2010 by David Capece. Its work combined brand strategy, advertising, website development and performance marketing for businesses, educational institutions, public bodies and nonprofit organizations. Historically known as Sparxoo Digital, the agency helped clients define their positioning, develop visual identities and translate those foundations into digital experiences and marketing campaigns.

Its strategic services included consumer research, audience mapping, go-to-market planning, messaging and campaign development. Creative work covered identity systems, logo design, creative direction and copywriting. Website and digital experience projects included custom design, WordPress development, mobile applications, e-commerce integrations and conversion rate optimization. Marketing engagements extended to search engine optimization, paid advertising, lead generation, email campaigns and social media strategy.

An integrated agency model

The agency organized its broader offering through The Sparxoo Collective. Alongside its core digital marketing business, Sparxoo Studios provided dedicated video and photographic production, while Sparxoo X focused on fractional CMO and executive advisory services. This structure connected brand and marketing strategy with digital execution and visual storytelling while maintaining distinct areas of practice.

Sparxoo served markets including technology and SaaS, higher education, healthcare, hospitality, craft beverages, commercial real estate and cultural institutions. Its commercial and institutional work included digital marketing and demand generation for Tech Data, brand identity work for the Tampa Bay Chamber, and branding and marketing initiatives for Water Street Tampa. Other engagements included admissions-focused digital projects for Florida Atlantic University and Florida Polytechnic University, alongside brand and digital strategy for Amalie Oil Company.

Acquisition and integration

On March 1, 2022, Big Sea acquired Sparxoo Digital and Sparxoo Studios. Client engagements and digital assets subsequently became part of Big Sea, and the Sparxoo website began redirecting to the acquiring agency. SPARXOO LLC filed for voluntary dissolution on January 25, 2023. The Sparxoo name therefore represents the acquired agency and its historical work rather than a continuing independent operation.