Sparkling Society

Sparkling Society is a Dutch mobile game developer and publisher based in Delft, Netherlands. Founded in 2013 by Edwin Morren and Mark Peeters, the studio specializes in casual, free-to-play simulation games, particularly city building, zoo management and tycoon experiences. Its business developed from an independent mobile project conceived in an attic, with the original City Island providing its commercial breakthrough in 2013.

Games and production

The studio develops and publishes its own games, taking projects from concept and prototyping through production, release and ongoing operation. Its capabilities include game design, Unity development, 2D and 3D art, visual styling and animation optimized for mobile devices. Publishing work includes app store optimization, while continuing support encompasses live operations, in-game events and community assistance.

The City Island franchise spans six numbered installments alongside additional editions and collections. The wider catalogue includes Zoo Life, Zoo Island, Village City, Cozy Town and Roller Coaster Life: Theme Park, extending the studio’s simulation focus across animal parks, villages, towns and leisure attractions. These releases place city building and management at the centre of a broader portfolio of casual games.

Across its history, Sparkling Society has developed and published more than 25 mobile games. The supplied research reports over 200 million lifetime downloads across more than 175 countries. Its games are localized into more than 27 languages, supporting an international audience. The company’s platform coverage includes iOS and Android, as well as macOS and Windows through relevant storefronts.

Company development

BB Capital Investments acquired a majority stake in October 2018 to support international expansion and development capacity across European, American and Asian markets. Sparkling Society continues to operate autonomously as a specialized development and publishing business, combining new game production with the continuing operation of its existing catalogue.