SPARK

SPARK is an independent advertising, branding and creative marketing agency headquartered in Tampa, Florida. Founded in 2001 by Michael Peters, it brings together strategic consulting, design, campaign development and content production. Its work connects outward-facing brand communications with the internal culture and employee engagement that help organizations express their identity consistently.

The agency organizes its offering around five integrated disciplines: brand, campaign, social, content and culture. Brand assignments cover research, positioning, naming, messaging, brand architecture and visual identity systems. Creative teams translate that foundation into advertising across broadcast, streaming, digital, print and out-of-home channels, supported by copywriting, art direction and digital activation.

Connected strategy and production

SPARK's in-house content studio produces commercial photography, film, video, motion graphics and editorial storytelling. This production capability supports both larger campaigns and ongoing digital content needs. Social work combines community management, content planning, influencer partnerships and paid social activity, while media services extend from planning and buying to programmatic advertising, paid search, search optimization and performance reporting.

The agency also works on the internal expression of a brand. Its culture practice includes employer branding, onboarding materials, employee engagement campaigns and values rollouts. These assignments connect organizational positioning with the experiences and communications of employees, alongside the agency's consumer-facing marketing work.

Sector experience

Travel, tourism and destination marketing form a substantial part of SPARK's practice, with continuous work in the sector since 2009. Its broader experience includes hospitality, professional sports, casual dining, public agencies, economic development, commercial real estate and consumer retail. Assignments span destination campaigns, league branding, restaurant positioning and identities for urban developments.

From its Tampa base and West Coast operation, SPARK serves regional and national organizations. Its range of work allows clients to engage the agency across brand development, campaign execution and ongoing communications, bringing strategic, creative, production and media capabilities into a connected offering.