Supercell London
- Open roles
- 0
- Founded
- 2012
- Employees
- 51-200
- Offices
- 2
About Supercell London
Supercell London is a mobile game development studio that continues the business formerly known as Space Ape Games. Established in London in 2012, the studio became Supercell’s permanent UK development base following its full acquisition and integration in early 2025. Its current work includes supporting established Supercell franchises, including co-development of Hay Day, alongside building new titles.
The studio’s experience spans free-to-play game design, production, live operations, game economies, mobile interfaces and systems engineering. Its development history covers mobile strategy, arcade action, rhythm games and match-3 puzzles, reflecting a progression from combat-focused releases into broader casual entertainment.
Development history
The company’s early releases included Samurai Siege in 2013 and Rival Kingdoms in 2015. It subsequently developed Transformers: Earth Wars, released in 2016 through a licensed collaboration, and the arcade shooter Fastlane: Road to Revenge in 2017. Its later portfolio included the rhythm game Beatstar in 2021, followed by Country Star and the automotive restoration puzzle game Chrome Valley Customs in 2023.
Supercell acquired a 60% controlling interest in 2017, initially allowing Space Ape to continue autonomous development. In November 2024, Supercell announced an agreement to purchase the remaining stake. The resulting transition brought the retained development team into Supercell London and ended Space Ape’s operation as an independent studio brand.
Portfolio transition
The integration also separated the legacy game portfolio from the continuing studio. Beatstar and Country Star moved to the music-gaming spin-out NextBeat. Chrome Valley Customs and Fastlane: Road to Revenge moved to Offroad Games, while development and live operations for Transformers: Earth Wars transferred to Yodo1 Games.
These projects remain part of the studio’s development history, while its current role centres on development within Supercell. The London operation combines experience gained from launching original mobile games with the ongoing production and live-operations demands of established free-to-play titles.
More about Supercell London
Founders and leadership history
- Former Playfish executives John Earner, Simon Hade and Toby Moore founded the business. Their founding roles were CEO, COO and CTO respectively.
- Earner stepped down as CEO during the early-2025 transition. The report does not identify a current studio leader.
Production approach
The historical studio built its operating model around data-driven development and lean live operations. Its initial partnership with Supercell preserved autonomous development before the later integration.
Recognition and milestones
- Beatstar received Game of the Year honours at the 2022 Mobile Games Awards. The award was for the game.
- Beatstar exceeded 100 million downloads and $100 million in revenue.
- The Hasbro collaboration Transformers: Earth Wars generated more than $100 million in lifetime player spending.
Notable credits
9 creditsOffices
Where Supercell London is based
- London, England, United Kingdom
London office
- First Floor, 100 New Oxford Street, London, Greater London, WC1A 1HB, United KingdomLondon, England, United Kingdom
Supercell London
Supercell’s UK development base, occupying the former Space Ape Games studio premises.
Open roles
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