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Some Spider Studios

Creative & Production
Open roles
0
Founded
2014
Employees
51-200
Offices
1

About Some Spider Studios

Some Spider Studios is a digital media and entertainment company focused on parenting, family life and identity-based storytelling. Founded in 2014, it developed a network of editorial publications, social communities and video brands serving parents and caregivers. Its work combines original articles, humor, digital video, podcasts and branded entertainment distributed across websites, mobile platforms and social channels.

The company built its parenting portfolio through acquisitions and original brand development. It acquired Scary Mommy in February 2015, expanding a community originally created by Jill Smokler into a broader editorial and video platform for mothers. It launched The Dad in 2017, using humor, pop culture and parenting narratives to reach fathers. The March 2020 acquisition of Fatherly added a parenting and lifestyle publication with search, newsletter and editorial capabilities to its social-first network.

Production and commercial work

Some Spider's capabilities span audience development, editorial publishing, social video production and custom branded content. Its commercial work includes influencer programmes, advertising and sponsorship campaigns, alongside live and virtual family experiences. These activities connect its publishing brands and communities with campaigns designed around parenting subjects and family audiences.

The company also developed episodic and podcast programming. Its former CAFE operation produced legal and political commentary, including Stay Tuned with Preet, before becoming a separate business acquired by Vox Media in April 2021. Its branded production work includes From The Start: A Parent's Guide to Talking About Racial Bias, an educational video series created with Johnson & Johnson Baby Brands.

Acquisition and portfolio changes

BDG Media, Inc. acquired Some Spider Studios in July 2021, integrating its parenting properties with BDG's broader publishing network. Scary Mommy and The Dad continue publishing within that network. Fatherly's editorial operations ceased under BDG in February 2024. These subsequent portfolio changes distinguish the company's historical brand collection from the publications that remain active today.

More about Some Spider Studios

Founder and early backing

Vinit Bharara founded the company after previously co-founding Quidsi and Diapers.com with Marc Lore. Amazon acquired that earlier business in 2010 for $545 million. Some Spider's early backing included Lore and New Enterprise Associates.

Publishing model

The Fatherly acquisition combined search and newsletter capabilities with the network's social-first video operations, bringing complementary audience channels into the same parenting portfolio.

Historical editorial oversight

At the 2021 acquisition, Some Spider's properties joined BDG's Romper in a parenting portfolio overseen by Chief Content Officer Emma Rosenblum. This describes the oversight reported at that time.

Notable credits

6 credits
  • Scary Mommy
  • The Dad
  • Fatherly
  • CAFE / Stay Tuned with Preet
  • From The Start: A Parent's Guide to Talking About Racial Bias
  • Motherstruck

Offices

Where Some Spider Studios is based

1 location
  • New York office

    Headquarters
    20 West 22nd Street, 3rd Floor / Suite 301, New York, NY 10010, United StatesNew York, United States

    Company headquarters supporting editorial operations, creative development, video production and executive management.

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