Sockeye

Sockeye is an independent creative agency, brand consultancy and film production studio founded in Portland, Oregon, in 1997. With a presence in Portland and Amsterdam, it combines brand strategy and design with advertising, content creation and filmmaking. Its work spans brand positioning, visual identity, packaging, integrated campaigns and physical brand experiences.

The agency brings together messaging, design systems and production capabilities to develop how brands communicate across different settings. Its film work includes live-action and documentary production, while its broader creative practice extends to digital advertising, paid social campaigns, retail environments and experiential marketing. These capabilities support assignments ranging from individual product launches to comprehensive brand repositioning.

Brand and campaign work

Sockeye has developed long-term relationships with global brands and businesses rooted in the Pacific Northwest. Athletic apparel and outdoor recreation are prominent areas of its portfolio, alongside specialty food, craft brewing, healthcare, hospitality and civic organizations.

For Adidas, its work includes international footwear and apparel campaigns, anthem films and retail experiences. Projects include Locker Room, You Got This, Mahomes In Frankfurt and 1000 OGs Reset. Its Columbia Sportswear work includes the FACET footwear launch, combining a cinematic film with visual identity work. The studio also contributed campaign strategy, film and media creative to Karl Lagerfeld’s Fall/Winter 2025 campaign with Paris Hilton.

Its food and beverage work includes advertising for Tillamook, brand identity and packaging systems for Breakside Brewery and pFriem Family Brewers, and brand repositioning for Moonstruck Chocolate Co. Healthcare assignments include public health and institutional campaigns for Oregon Health & Science University and brand work for PeaceHealth.

Sockeye’s civic work includes an agency-of-record relationship with the Port of Portland, covering brand strategy, regional messaging, economic development campaigns and usability testing. Across these sectors, its portfolio connects strategic brand development with the design and production of campaign materials.