Socialpoint

Socialpoint is a Barcelona-based mobile game developer and publisher focused on free-to-play strategy, simulation, puzzle and RPG experiences. Founded in 2008 by engineers Horacio Martos and Andrés Bou, the studio began by creating web-based social games before shifting decisively to mobile-first development.

Its early social-game releases included Social Empires and Social Wars. The move to mobile produced enduring franchises such as Dragon City and Monster Legends, which established the company as an international developer of character-collection, strategy and simulation games. More recent work includes the tactical merge-battler Top Troops, while the studio also supports live operations and feature development for selected Zynga and Take-Two titles, including Two Dots.

Development and live operations

Socialpoint develops and operates proprietary games rather than providing external work-for-hire services. Its capabilities span:

• Full-cycle mobile game design and development for iOS and Android
• Free-to-play game design, live operations and ongoing live-service management
• Game systems, in-game economies, player telemetry and predictive modelling
• 2D and 3D character design and animation
• Data analytics, A/B testing, performance marketing and user acquisition
• Community management and player support

The company was acquired by Take-Two Interactive in 2017, marking Take-Two's initial anchor acquisition in mobile free-to-play gaming. Following Take-Two's acquisition of Zynga in 2022, Socialpoint joined the Zynga publishing label's mobile portfolio while retaining its distinct studio culture and executive leadership.

In December 2019, the business changed its public-facing name from Social Point to Socialpoint and introduced a refreshed visual identity; its legal registration remains Social Point, S.L. Today, its Barcelona operation brings together game design, engineering, data analytics and supporting regional functions for its portfolio of mobile games.