SmartPixel
- Open roles
- 0
- Founded
- 2009
- Employees
- 51-200
- Offices
- 4
About SmartPixel
SmartPixel is a Montreal-based interactive 3D visualization and proptech company founded in 2009. It develops real-time digital twins and sales presentation software for unbuilt real estate, industrial infrastructure, and corporate projects. Its work turns architectural and engineering information into interactive environments that buyers, sales teams, investors, and other stakeholders can explore before construction is complete.
The studio transforms architectural blueprints, CAD data, and BIM models into virtual representations of buildings and developments. Users can rotate and inspect a project, explore individual units, compare interior finishes, examine amenities, and simulate sunlight at different times of day. These experiences also support views from balconies, helping prospective buyers understand a property's surroundings and outlook alongside its internal layout.
Interactive sales platforms
SmartPixel Pro, formerly marketed as the Advanced Reality Tool or A.R.T., provides custom interactive showroom applications for touchscreen tables, kiosks, and multi-panel video walls. The studio combines its software with hardware installations for developer sales galleries, bringing building models and property information into a shared presentation environment.
SmartPixel Web extends property exploration to browsers through WebGL and cloud-streamed 3D models without plugins. SmartPixel Lite offers a lighter interactive presentation of floor plans and stacking plans for online listings and unit selection. Mosaic supports portfolio presentations for developers managing multiple projects and presenting to investors.
The company's applications connect presentation tools with property sales systems. These integrations can expose live unit availability and pricing, record buyer interactions, and support contract execution, linking the visual experience with the information sales agents use during a transaction.
Beyond individual residential towers, SmartPixel works on master-planned communities, branded residences, hospitality developments, and senior living projects. Its enterprise and industrial digital twins translate complex infrastructure and equipment into navigable 3D presentations. This work extends into energy, telecommunications, and smart-city applications, using interactive visualization to explain projects at scales ranging from individual units to large urban districts.
More about SmartPixel
Leadership and origins
- Founder Hadrien Laporte serves as Chief Executive Officer. Alexandre Lacoursière is Vice President, Sales & Marketing.
- The company began with a small group of digital artists and developers working from an apartment.
Technology and collaborations
- Its production approach adapts video game engine technology, primarily Unity and Unreal Engine, to architectural and enterprise visualization.
- Supported integrations include Onyx Technologies, Salesforce, and MRI Software Condo Sales, connecting interactive presentations with property sales data.
- Hardware collaborations include Planar touchscreen installations and SNA Displays LED video walls, combining SmartPixel's applications with large-format presentation systems.
Notable credits
11 creditsOffices
Where SmartPixel is based
- 355 Rue Sainte-Catherine Ouest, Suite 411, Montreal, QC H3B 1A5, CanadaMontreal, Quebec, Canada
Montreal office
HeadquartersGlobal headquarters, primary R&D and production facility, and interactive demonstration showroom.
- Toronto, Ontario, Canada
Toronto office
Direct satellite sales and operations branch supporting Ontario and North American real estate accounts.
- Bogotá, Bogota, Colombia
Bogotá office
Direct Latin American satellite branch providing production and regional client support.
- Paris, Île-de-France, France
Paris office
Direct European satellite branch supporting real estate and industrial client deployments.
Open roles
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