Small Films

Small Films is a video production and creative content marketing agency based in Hackney, East London. Founded in 2016 by George Hughes, the company brings broadcast storytelling techniques to brand communication, advertising and digital campaigns. Its work spans live-action films, animation, television commercials, corporate communications and educational marketing.

The agency provides production from initial strategy and creative development through filming and post-production. Projects can encompass concepts, scripts, storyboards, casting and location planning, followed by camera production, lighting and sound recording. Editing, motion graphics, visual effects, colour grading, sound design and voiceover complete the production process. Its animation capabilities include 2D and 3D work, whiteboard animation and explanatory content for products and businesses.

Campaigns and distribution

Small Films combines content creation with planning for how films reach their intended audiences. It structures campaigns around commercial objectives and measurable performance indicators, offering audience targeting, paid media management, content amplification and conversion tracking alongside production. Distribution work covers YouTube, Meta, display advertising, native placements, out-of-home campaigns, television and video-on-demand services, including ITVX and Sky AdSmart. Content can be adapted into multiple formats for different placements.

Food, brands and education

Food and beverage production is a particular focus. The company creates commercials and product films using specialist food stylists, directors and tabletop cinematography. Its wider consumer work includes retail, e-commerce and household brands, alongside corporate films, technology explainers and crowdfunding campaigns.

Education forms another substantial part of the business. Through an internal specialist division, Small Films produces admissions and recruitment films, campus overviews, donor stories and capital campaign content for independent schools, boarding schools and universities. The report identifies work for more than 100 educational institutions in the UK and internationally.

Across these markets, the agency combines creative development, production and distribution within a single project offering. Its portfolio also includes diversity and inclusion recruitment films and customer engagement communications, reflecting work for both consumer audiences and business organisations.