Sleeping Giant Media

Sleeping Giant Media is a British digital marketing agency founded in September 2008 by Luke Quilter and Anthony Klokkou. Based in Folkestone, it works with local, national and multinational businesses on search advertising, digital visibility and campaign measurement. Its work brings together search engine optimisation, paid media, content, digital PR and data analytics to support clients’ marketing objectives.

Search, media and measurement

The agency’s organic search capabilities include technical and onsite SEO, Entity SEO and website migration support. It also develops approaches to generative search visibility, helping brands adapt their content and search strategies to changing AI search environments. Content services cover editorial strategy, creation, optimisation and AI-assisted production, alongside digital PR activities such as media relations, thought leadership and link acquisition.

Paid advertising services span Google Ads, Microsoft Advertising, shopping feeds and social campaigns across Meta and LinkedIn. Measurement work includes tracking audits, Google Analytics 4 implementation, conversion attribution and broader measurement strategy. Conversion rate optimisation complements these services by examining how digital audiences progress toward enquiries and other business outcomes.

Clients and delivery

Sleeping Giant Media serves sectors including automotive, retail and e-commerce, travel, financial services, insurance, education, technology, construction and charities. Its multidisciplinary delivery combines marketing strategy, media buying and data expertise, with work ranging from individual campaigns to ongoing search and performance programmes.

Alongside direct client engagements, the agency offers white-label fulfilment for partner agencies. Its educational offering includes digital marketing workshops and webinars, extending its work beyond campaign management into professional skills development. The combination of delivery, measurement and education forms a substantial part of its operating model.

The business has maintained its headquarters in Folkestone as it has developed its service offering. Its history connects specialist search marketing with a wider mix of paid media, content and analytics capabilities, while its more recent work addresses the effects of AI on how brands are discovered online.