Skymoons Interactive Entertainment

Skymoons Interactive Entertainment is a Chengdu-based developer and publisher of free-to-play mobile games. Its work spans action role-playing games, MMORPGs, strategy games and casual titles, combining game production with publishing, distribution and ongoing live operations. Established in May 2014, the company operates within iQIYI's gaming business and develops entertainment experiences around established media properties.

A defining part of its approach is film-game synchronization, coordinating mobile game releases with television dramas and film adaptations. This connects game development with the timing, characters and audiences of a wider entertainment franchise. The approach became central to the company's profile with the 2015 release of The Journey of Flower, a mobile action RPG launched alongside the Chinese fantasy television drama.

Its reported portfolio also includes adaptations of The Legend of Chusen, The Lost Tomb and Wulin Wai Zhuan, alongside the strategic mobile card game San Guo Wei Li Jia Qiang Ban. These projects reflect a focus on translating established stories and entertainment properties into mobile gameplay, with work ranging from role-playing adventures to strategy and idle simulation formats.

Production and publishing

The company's capabilities cover concept development, art production, client and server engineering, and the commercial operation of mobile games. Publishing activities include cross-regional distribution, localization and art culturalization, supporting releases for audiences across Greater China, East Asia, Southeast Asia and Western mobile markets. IP incubation and commercialization complement its development and publishing work.

Skymoons expanded internationally during 2016–2017 before iQIYI acquired its Chinese operating company and offshore holding company in July 2018. Subsequent changes to former international affiliates narrowed the group's operating footprint. Its current core production activity remains centered in Chengdu, where it serves as a gaming and mobile entertainment production hub within iQIYI.