Singleframe

Singleframe is an artist-led visual effects and commercial production boutique working across advertising, entertainment marketing, 3D motion design and large-format outdoor media. Founded by VFX supervisor, technical director and 3D artist Matthew Esterhuizen, the business combines cinematic production techniques with AI-supported visual development. Its commercial roots are in London, and it delivers work through a distributed production model.

The studio creates photoreal CGI environments, character and creature imagery, product animation, compositing and cinematic finishing. Its motion design work extends to key visuals and title sequences, while its outdoor practice covers digital screens, transit campaigns, station takeovers and building wraps. These capabilities support entertainment launches and brand campaigns that need coordinated imagery across several formats.

Screen-native and outdoor creative

A particular focus is anamorphic digital out-of-home production, sometimes described as Deep Screen creative. Singleframe develops spatial-depth illusions and screen-specific animation alongside adaptations and delivery materials for wider campaigns. Its work connects digital spectacle with physical advertising formats, including printed wraps and experiential installations.

Entertainment projects include promotional campaigns for The Boys, Star Trek: Picard, The Lord of the Rings: The Rings of Power, Reacher and The Tomorrow War. The studio's contributions span holographic and anamorphic imagery, atmospheric launch artwork, transit executions and large-scale outdoor visuals. These are advertising and promotional commissions associated with the productions.

Its brand portfolio includes work for Nike, Adidas, Samsung, Dell and Essie. Projects range from animated footwear and product imagery to virtual environments, hardware films and photoreal cosmetic advertising. Across these commissions, Singleframe brings together CG production, motion and campaign-specific visual development.

Company development

The company was incorporated in April 2016 as Matt-Made Films Limited and adopted the registered name SINGLE FRAME LTD in July 2019. Its subsequent development has centered on a compact core team working with specialist freelance artists internationally. Traditional visual effects production remains part of its practice alongside newer AI-accelerated approaches to concept visualization, asset development and commercial production.