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SIMA

SIMAGE Animation

Animation
Open roles
0
Founded
2004
Employees
11-50
Offices
1

About SIMAGE Animation

SIMAGE Animation is a Hong Kong animation and computer-graphics production studio founded in 2004. Working across 2D and 3D animation, visual effects, and motion capture, the studio develops work for feature films, television, game cinematics, advertising, and related entertainment media.

Its production capabilities span the development process from scriptwriting, concept art, character design, storyboarding, colour scripts, and look development through to animation production, visual effects, promotional artwork, and outsourced pipeline support. The studio also operates an in-house motion-capture facility for action choreography, martial-arts stunt capture, and studio rental.

Visual approach

A defining specialty is stylized 2.5D animation, combining hand-drawn visual aesthetics with 3D modelling, shading, spatial depth, and dynamic camera movement. This approach sits alongside the studio's broader CG-animation and VFX work, including game cinematics and commercial trailers.

Selected work

SIMAGE was the co-producer and primary animation studio behind the 2019 feature The Great Detective Sherlock Holmes – The Greatest Jail-Breaker. Its credited work also includes animation on McDull: Me and My Mum and McDull: The Rise of the Rice Cooker, as well as short projects including Temple Rider, Life Goes On, and Lo Hong Lane.

More recently, the studio has worked through GXS Productions, an international production partnership with Studio Giggex. Projects produced through that collaboration for Sega include Sonic X Shadow Generations: Dark Beginnings, Sonic Racing: CrossWorlds - The Animation, and the Shinobi: The Art of Vengeance – VILLAINS DLC Trailer.

The studio remains independently operated and active, with its production base in Hong Kong.

More about SIMAGE Animation

Leadership

  • Matthew Chow (鄒榮肇) is the founder, Managing Director, and Producer.
  • Toe Yuen (袁建滔) is a Director and Screenwriter, and Ruth Sik (薛旨喬) is a Producer, Screenwriter, and Translator.

International production model

GXS Productions is a co-production brand formed with US-based Studio Giggex. The partnership was established to combine US pre-production and storytelling with Hong Kong production execution.

Notable credits

12 credits
  • Sonic Racing: CrossWorlds - The Animation
  • Sonic X Shadow Generations: Dark Beginnings
  • Another World (世外)
  • Shinobi: The Art of Vengeance – VILLAINS DLC Trailer
  • The Great Detective Sherlock Holmes - The Greatest Jail-Breaker (大偵探福爾摩斯:逃獄大追捕)
  • McDull: The Rise of the Rice Cooker (麥兜.飯寶奇兵)
  • McDull: Me and My Mum (麥兜.我和我媽媽)
  • Life Goes On (人生再續)
  • Temple Rider (奇廟單車遊)
  • Lo Hong Lane (老香里) Parts A & B
  • Moon Vokzal (月亮車站)
  • With You (和你在一起)

Offices

Where SIMAGE Animation is based

1 location
  • Kowloon Bay Studio

    Headquarters
    Unit B, 22/F, Tower A, Capital Tower, 38 Wai Yip Street, Kowloon Bay, Kowloon, Hong KongKowloon Bay, Kowloon, Hong Kong

    Headquarters, main production floor, and dedicated in-house motion-capture studio for choreography, martial-arts stunt capture, and rental.

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