Silver Spoon
- Open roles
- 0
- Founded
- 2015
- Employees
- 51-200
- Offices
- 2
About Silver Spoon
Silver Spoon is a creative technology and virtual production studio working across real-time animation, in-camera visual effects and live broadcast augmented reality. Its work combines character performance, virtual environments and live action for sports broadcasting, entertainment, advertising and immersive experiences. Founded in 2015, the studio developed from a New York motion capture business into a production operation serving both live broadcasts and filmed projects.
The studio brings together animation and production services, from character design and rigging to performance capture, previs, techvis and postvisualization. Its virtual art department develops environments for game engine rendering, while its production teams integrate camera tracking, LED stages, green screen compositing and lighting control. These capabilities support projects that require digital characters or environments to respond during a performance or live transmission.
Real-time production
Silver Spoon's broadcast work includes the Nickelodeon and CBS presentation of Super Bowl LVIII, which placed live football within a mixed reality Bikini Bottom setting. For the 2023 Toy Story Funday Football simulcast, it integrated NFL tracking data into an animated recreation of the game in Andy's Room. The studio also delivered performance capture and real-time avatars for Fox's singing competition Alter Ego, alongside augmented reality work for baseball, college basketball and international cricket.
Its commercial and music work includes productions for Verizon, Cheetos, Frontier and Grey Goose. Across these formats, the studio combines creative development with the technical operation needed to connect physical performances and digital imagery.
Development and ownership
AE Live acquired Silver Spoon in July 2023. The studio subsequently expanded its production capacity with a dedicated virtual production hub in Secaucus, New Jersey, opening in October 2024. AE Live later announced the integration of Silver Spoon and sister agency Ignite into a unified group brand. Silver Spoon's specialized virtual production operations continue within the group, with its XR stage offering maintained through a dedicated studio website.
More about Silver Spoon
People
- Dan Pack founded the studio and is identified in the research as Managing Director.
- Ryan Duggan was appointed Executive Creative Director alongside the virtual production hub launch in October 2024.
- Jon O'Hara is identified as Executive Producer.
Production systems and collaboration
- The XR stage uses a 45-foot-wide by 17.5-foot-high curved ROE Visual Black Pearl BP2 LED volume, with Megapixel VR processing and Disguise media servers.
- A 48-camera Vicon Vantage system supports optical motion capture. Camera tracking includes Stype RedSpy and Pixotope Fly.
- Unreal Engine Live Link connects digital avatars and broadcast DMX lighting control, allowing physical fixtures to follow virtual lighting environments.
- On-site lighting is provided in collaboration with neighboring Insight Equipment.
Early facility milestone
Studio A launched commercially in July 2018. Its original motion capture stage measured 65 by 55 feet, with a 53-by-50-foot capture volume and ceilings ranging from 16 to 20 feet.
Notable credits
7 creditsOffices
Where Silver Spoon is based
- 630 Flushing Avenue, 3rd Floor, Brooklyn, NY 11206Brooklyn, New York, United States
Brooklyn office
Opened 2018
Founding motion capture facility and retained corporate office in the Pfizer Building. Studio A opened in July 2018.
- 701 Penhorn Avenue, Unit 2, Secaucus, NJ 07094Secaucus, New Jersey, United States
Silver Spoon XR Studio
Opened 2024
Primary virtual production stage and R&D hub, with a 12,000 sq. ft. facility and a 7,250 sq. ft. stage footprint.
Open roles
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