Sidekick Publishing

Sidekick Publishing is an independent full-service video game publisher serving indie, A and AA developers across PC, console and mobile. Based in Berlin, the company combines traditional publishing support with creator-economy knowledge to help development teams bring games to market and build sustainable audiences.

The publisher began as an internal publishing initiative at INSTINCT3 during 2024 and was established as the standalone operating company Sidekick Publishing GmbH in 2025. It operates within the Gute Gesellschaft holding group.

Publishing support

Sidekick works across commercial and operational stages of a game release, including:

• Storefront configuration, Steamworks backend setup, platform management, metadata, regional pricing and release scheduling.
• QA coordination, localization, certification, age ratings and compliance submissions.
• Project funding, platform relations and commercial activations such as bundles, sales events, seasonal discounts and storefront promotions.
• Press, brand strategy, event showcases, creator integration, influencer campaigns and community building.

Creator-led approach

Alongside established publishing functions, Sidekick works with developers on gameplay loops intended to support streamability, organic replayability and viral reach on streaming and content platforms. Its approach draws on creator-network connections while retaining hands-on support for platform operations and release execution.

Its publishing catalogue includes Deadly Days: Roadtrip, 9 Kings, Asgard's Fall — Viking Survivors, Dwarves: Glory, Death and Loot, Gambonanza, Die in the Dungeon and Wanderburg. The company has also been credited on earlier publishing projects including Megaloot and TerraScape.

Sidekick acts as an operational and commercial partner to game developers, helping teams navigate the technical, administrative and promotional demands of publishing while they focus on game development.