Shemaroo Entertainment

Shemaroo Entertainment is an Indian integrated media and entertainment company working across content acquisition, production, distribution, television broadcasting and digital streaming. Established in 1962 as a book-circulating library in South Mumbai, it subsequently expanded into home video, satellite television syndication and digital entertainment. Its owned and licensed catalogue encompasses more than 3,700 film titles across Hindi, Gujarati, Marathi and Punjabi cinema, alongside devotional and special-interest audio-video content.

The company combines the development and production of entertainment with the acquisition, restoration and distribution of existing properties. Its activities include feature films, web series and original vernacular programming, as well as movie, music and television rights supplied to satellite channels, digital platforms, telecom operators and international broadcasters. Digital restoration and value addition form part of its approach to bringing catalogue material to new audiences and distribution formats.

Platforms and distribution

ShemarooMe, launched in 2019, is the company's direct-to-consumer streaming platform. Its wider digital operations include more than 50 active YouTube channels, with brands such as Shemaroo, Shemaroo Filmi Gaane and Shemaroo Movies. The business also distributes content through Meta and works across subscription, advertising-supported and free streaming formats.

Television broadcasting provides another route to audiences through channels including Shemaroo TV, Shemaroo MarathiBana, Shemaroo Umang and Shemaroo Josh. These activities sit alongside its established syndication business, connecting its entertainment catalogue with both traditional broadcasters and online services.

Broader entertainment activities

Beyond film, television and streaming, Shemaroo supplies in-flight entertainment software and audio-video content packages for airlines. It also develops telecom content partnerships and participates in immersive entertainment through ShemarooVerse. These activities extend its distribution model into aviation, telecommunications and virtual entertainment.

The company maintains business touchpoints across more than 30 countries. Its development from a local lending library into a publicly listed entertainment business reflects successive moves through physical media, broadcast distribution and consumer-facing digital platforms.