SETPOINTSTUDIO

SETPOINTSTUDIO is a creative production studio based in Schio, Italy, specializing in 3D animation, motion design, and high-end video production. Founded in 2018 as a creative collective, the studio formally incorporated as Setpointstudio S.r.l. in 2022. The team defines themselves as "videotellers," focusing on the strategic communication of complex technical concepts, industrial processes, and brand narratives rather than traditional video recording.

Core Capabilities

The studio operates across four primary creative pillars:

• 3D Render & Visualization: Creating photorealistic digital assets, industrial prototypes, and spatial simulations for products in development.
• Motion Graphics: Designing 2D and 3D graphic systems to clarify abstract data, software platforms, and intricate technical workflows.
• Videomaking: Directing and producing corporate documentaries, brand storytelling, and customer case studies.
• Trade Fairs & Live Shows: Engineering large-format, high-impact visual content for LED walls and exhibition booths, optimized for silent, looping playback at live events.

Creative Philosophy and Technology

Setpointstudio utilizes a hybrid production pipeline incorporating Autodesk Maya, Maxon Cinema 4D, and the Adobe Creative Cloud suite. Their approach often involves advanced technical solutions, such as motion-capture technology for fashion presentations and AI-assisted historical reconstructions for cultural exhibitions. By prioritizing the communication context over the medium, the studio delivers tailored visual solutions for industries ranging from industrial manufacturing and automotive to luxury fashion and public heritage sectors.

Notable Projects

• Il Castello che non c'è: An immersive historical reconstruction of the Castle of Schio featuring VR experiences and 3D modeling.
• Tatras (Pitti Uomo 2023): A motion-captured 3D animated presentation for the brand's winter collection.
• Nonno Nanni: An award-winning hybrid animation campaign for eco-sustainable packaging.
• L2L Summit 2026: A narrative film tracing the industrial evolution of the Alto Vicentino territory.