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Sesame Workshop

Creative & Production
Open roles
0
Founded
1968
Employees
501-1000
Offices
8

About Sesame Workshop

Sesame Workshop is an independent nonprofit educational media organization behind Sesame Street. It combines television, digital experiences, publishing, educational resources, and humanitarian programming to support young children and their caregivers. Its work addresses foundational literacy and numeracy, social-emotional learning, health, and inclusion, with particular attention to children facing poverty, displacement, and limited access to early education.

Founded in 1968 by Joan Ganz Cooney and Lloyd Morrisett, the organization began by exploring how television could help preschool children prepare for school. Its flagship series debuted in 1969, combining memorable characters, music, humor, and educational storytelling. The organization adopted its current name in 2000 as its activities expanded across media platforms and international educational initiatives.

Educational storytelling across platforms

The Workshop develops live-action puppetry, animation, documentary shorts, interactive applications, web games, books, podcasts, and audio programming. Developmental research and educational design inform its creative work, connecting entertainment with learning goals appropriate to children’s ages and cultural settings. Its production capabilities also support resources for families, educators, and community organizations.

International co-productions adapt characters, language, and storylines to local priorities. These productions address subjects ranging from hygiene and gender equality to emotional resilience and stigma. Local creative teams and educational partners help shape programming for the communities it serves.

Media and community impact

Beyond broadcasting, Sesame Workshop develops learning materials and interventions for children affected by conflict and displacement. Its humanitarian work combines educational media with resources and services delivered through community organizations and aid partners. These activities extend its educational approach into refugee settlements and other settings where access to early learning is disrupted.

The organization also works across consumer products, themed entertainment, and family experiences through licensing and creative partnerships. Its distribution has evolved from public television to streaming and digital channels, while continuing to provide educational content and family resources through public-facing platforms. Across these activities, the Workshop connects media production with research, educational expertise, and practical support for children’s development.

More about Sesame Workshop

Leadership

The research identifies Sherrie Rollins Westin as President and CEO; Brett Robinson as CFO and EVP of Finance and Technology; Kay Wilson Stallings as EVP, Creative & Production; Valerie Mitchell-Johnston as EVP and General Counsel; Hillary Strong as Chief Development Officer; and Shadrach Kisten as CTO and SVP. Gabrielle Sulzberger chairs the Board of Trustees.

Research and production methods

The Sesame Workshop Model brings researchers, developmental psychologists, educators, writers, and puppeteers into production. Formative research establishes learning goals before scripting; pilot segments are tested with children for comprehension and engagement; subsequent evaluations examine educational outcomes. External animation collaborations include Nelvana, Guru Studio, and Pipeline Studios.

Operating model

Funding combines philanthropic grants, foundation contributions, corporate sponsorships, distribution fees, and consumer product royalties. For FY2025, the report gives approximately $180.7 million in revenue, $169.7 million in expenses, and net assets exceeding $514 million.

Humanitarian initiatives and recognition

  • Ahlan Simsim was developed with the International Rescue Committee, supported by a $100 million MacArthur Foundation 100&Change grant and LEGO Foundation funding. The initiative received a 2022 Peabody Award; the report also attributes an International Emmy to it without specifying a year.
  • Watch, Play, Learn comprises 140 five-minute animated segments translated into 13 languages for deployment with UN agencies and NGOs in crisis settings.

Distribution and ownership milestones

A 2015 HBO partnership supported production through a windowed distribution arrangement with PBS Kids. The report describes a subsequent Netflix partnership for Season 56 and international library streaming alongside continuing PBS Kids distribution.

In 2000, the Workshop acquired the Sesame Street Muppet characters from The Jim Henson Company / EM.TV for $180 million. These characters are distinct from the broader Muppets franchise sold to Disney in 2004; The Jim Henson Company remains a separate business.

Notable credits

18 credits
  • Sesame Street
  • The Electric Company
  • 3-2-1 Contact
  • Square One Television
  • Ghostwriter
  • Dragon Tales
  • Sagwa, the Chinese Siamese Cat
  • Pinky Dinky Doo
  • Takalani Sesame
  • Sisimpur
  • Galli Galli Sim Sim
  • Plaza Sésamo / Sésamo
  • Ahlan Simsim
  • Esme & Roy
  • Helpsters
  • The Monster at the End of This Story
  • Sesame Street Mecha Builders
  • Bea’s Block

Offices

Where Sesame Workshop is based

8 locations
  • Global Headquarters

    Headquarters
    1900 Broadway (One Lincoln Plaza), 4th Floor, New York, NY 10023, USANew York, United States

    Worldwide executive governance, creative development, digital media production, educational research, brand management, and fundraising.

  • Bangladesh Regional Office

    House-85 (Level-2), Road-03, Block-F, Banani, Dhaka-1213, BangladeshDhaka, Dhaka Division, Bangladesh

    Sesame Workshop Bangladesh regional branch supporting Sisimpur production, refugee education, inclusive literacy, and community outreach.

  • China Regional Office

    Room 422, West Office Tower, Shanghai Centre, No. 1376 Nanjing West Road, Jing'an District, Shanghai 200040, ChinaShanghai, China
    About this office

    Greater China regional branch for licensing, broadcast syndication, educational curricula, and live events, operated through Sesame Street Brand Management and Service (Shanghai) Co., Ltd.

  • Europe Regional Office

    Türkenstraße 95, 80799 Munich, GermanyMunich, Bavaria, Germany
    About this office

    European regional branch operated through Sesame Workshop Europe GmbH for licensing, broadcast distribution, and educational partnerships. The report distinguishes the current premises from a prior legal address.

  • India Regional Office

    153, 1st Floor, Okhla Phase-III, Okhla Industrial Estate, New Delhi 110020, IndiaNew Delhi, Delhi, India
    About this office

    Regional branch operated through Sesame Workshop Initiatives (India) Private Limited, supporting local production, digital learning, and community health programs.

  • Japan Regional Office

    21st Floor, Shiroyama Trust Tower, 4-3-1 Toranomon, Minato-ku, Tokyo 105-6021, JapanTokyo, Japan
    About this office

    Japan regional branch operated through Sesame Street Japan GK / Sesame Workshop Japan, supporting school curricula, healthcare partnerships, licensing, and broadcast collaborations.

  • Latin America Regional Office

    Av. Homero No. 1554, Interior 702, Colonia Polanco, Alcaldía Miguel Hidalgo, Ciudad de México, CDMX 11560, MexicoMexico City, Mexico

    Sesame Workshop Latin America regional branch overseeing local adaptations, early childhood health campaigns, and distribution.

  • South Africa Regional Office

    1st Floor, Cradock Heights, 22 Cradock Avenue, Rosebank, Johannesburg 2196, South AfricaJohannesburg, Gauteng, South Africa
    About this office

    Same-brand regional operating office for Takalani Sesame production, educational outreach, and Southern African partnerships, operated through Sesame Workshop Educational Services South Africa.

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