Serviceplan Group

Serviceplan Group is an independent, owner-managed and partner-led European agency network founded in Munich in 1970. Operating through its proprietary House of Communication model, the group brings creative, media, technology and consulting disciplines together to develop integrated brand and business solutions.

The network’s core pillars combine Serviceplan for creative strategy, campaigning, design, public relations and content; Mediaplus for international media planning, procurement, retail media and cross-channel optimisation; and Plan.Net for digital transformation, platform engineering, e-commerce, MarTech and immersive experiences. Facit contributes market research and consumer-insight capabilities.

Capabilities

• Integrated marketing communications, brand strategy and global campaign development
• Media planning, programmatic buying, performance marketing and data analytics
• Digital experience platforms, e-commerce ecosystems, mobile applications and MarTech architecture
• AI-enabled content and workflow development, including agentic AI and audience intelligence
• Content production, CGI, 3D animation, social media, CRM, dialogue marketing and public affairs

Serviceplan describes its cross-disciplinary philosophy as ÜberCreativity, connecting creativity, data and technology to build culturally relevant brands. Its House of AI ecosystem includes MOMENTUM OS, Ecosystem.AI and Audience.AI, alongside collaborations with technology partners including AWS, Google and Luma AI.

The group works across automotive and mobility, retail and FMCG, technology, aviation and travel, healthcare, financial services and public-sector communications. Supported work includes campaigns and platforms for PENNY, Dot Inc., Lufthansa, Porsche, Ferrero’s Kinder Bueno, Grana Padano, S-Bahn Stuttgart and ACE Auto Club Europa.

With an international network of Houses of Communication and specialist units, Serviceplan continues to expand its media, technology and AI capabilities while maintaining its independent operating model.