SIMS

SIMS develops and manufactures motion-based virtual reality simulators for heavy equipment operator training and assessment. Based in Edmonton, Canada, the business combines simulation software, physical motion platforms and equipment controls to recreate industrial operating situations. Its systems serve construction, aviation maintenance, manufacturing, logistics, oil and gas, defence and other industries where equipment handling requires practical skills and careful risk management.

The company's training platforms cover mobile elevating work platforms, forklifts and mobile cranes. These include simulations of boom lifts, scissor lifts, counterbalance forklifts and telehandlers, alongside crane simulation developed with Industrial Training International. Specialized scenarios extend the training beyond basic equipment operation: an aviation maintenance module, for example, addresses positioning elevating work platforms near aircraft fuselages without making contact with the airframe.

Training and deployment

SIMS supplies integrated simulator hardware and software, custom industrial scenarios and virtual environments. Its commercial offering includes subscription-based training, cloud course management, equipment rentals and short-term simulator deployments. Alongside instruction, the systems support competency assessment, performance analysis and remediation courses, helping training providers identify areas where an operator needs further practice.

The business also participates in equipment training and certification partnerships. Its mobile elevating work platform simulation has supported International Powered Access Federation PAL Card renewals, connecting simulator-based assessment with an established operator certification pathway. These applications place its products within both employer training programmes and specialist equipment training services.

Business history

The business traces its origins to Edmonton in 2005, initially operating as 3d Interactive and later becoming known as Serious Labs. In February 2024, Serious Industrial Motion Simulators Inc. acquired the industrial VR simulator division, including its hardware, software, customer contracts, subscription operations and workforce. The continuing simulator business subsequently adopted the public brand SIMS.

The transaction distinguished the acquired industrial training operation from the predecessor company's pre-commercial truck driving simulator project, which remained with the seller. SIMS continues to develop and deploy its industrial simulator products under the new operating entity.