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Seed Animation Studio

Animation
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Founded
2003
Employees
1-10
Offices
1

About Seed Animation Studio

Seed Animation Studio is an independent British character animation and commercial production studio based in London. Established in 2003 by creative partners Morgan Powell and Neil Kidney, it creates animated advertising, music videos, broadcast idents and independent short films. Its work spans stylised 2D animation, 3D/CGI and mixed-media production, with character and storytelling guiding the choice of technique.

The studio works with advertising agencies and brand teams from the early stages of a project, helping develop narrative arcs, visual identities and character personalities. Rather than following a single house style, it adapts its approach to each production. Films may combine hand-drawn illustration, computer-generated characters, physical miniature sets, papercraft or live action. Its more recent output also explores human-directed AI-assisted animation and puppeteering.

From concept to finished film

Seed offers production from initial concept through delivery. Its capabilities include scriptwriting, story development, visual concept design, world-building, storyboards and animatics. Animation production covers modeling, texturing, rigging, lighting and compositing, alongside editing, sound design, original music and voice-over casting and direction. This breadth supports both bespoke short films and commercial campaigns comprising multiple spots.

The studio serves advertising, entertainment, public awareness and charitable projects. Its agency collaborations include VCCP Blue, BBH, M&C Saatchi and Red Brick Road, while its commercial work has involved brands such as Coca-Cola, Shell, O2, Lego and FatFace. These productions range from broadcast television campaigns to digital advertising, social content and brand films.

Selected work

Notable projects include the official animated video for Bob Marley’s Three Little Birds, the hand-drawn FatFace campaign Where I Belong: A Stevie Story, and the mixed-media Gas Networks Ireland commercial Progress Naturally. Its entertainment work also includes Bishop Briggs’ Baby and broadcast ident packages for MTV and Adult Swim. Public awareness productions include Breast Cancer Care’s collaborative animated campaign Check 'Em.

More about Seed Animation Studio

Leadership and production model

  • Co-founders Morgan Powell and Neil Kidney serve as Creative Director and Executive Producer, respectively.
  • The studio describes a founder-led approach in which both personally direct and oversee every commission, assembling specialist freelance crews around each project's requirements.

Production methods

  • For Gas Networks Ireland, physical papercraft models were scanned and reconstructed in CGI, with the production involving Rothco and Blinkink.
  • The Free Now production used Blender, Maya and Softimage XSI for character animation and simulation.

Talent development and collaboration

  • Seed's Fresh AIR (Artist In Residence) initiative supports emerging talent and commissioned Inari Sirola's short film Discovery.
  • The Breast Cancer Care production brought together segments from 26 international animation directors.

Notable credits

11 credits
  • Bob Marley – Three Little Birds
  • FatFace – Where I Belong: A Stevie Story
  • Gas Networks Ireland – Progress Naturally
  • Bishop Briggs – Baby
  • Breast Cancer Care – Check 'Em
  • Free Now – Roller-skating Giant
  • Likely Loans – Financial Shape
  • Discovery
  • East End Santa
  • MTV broadcast idents
  • Adult Swim broadcast idents

Offices

Where Seed Animation Studio is based

1 location

  • London offices

    Headquarters
    London, England, United Kingdom
    About this office

    **Office** Status: active Headquarters Address: 3.29 Chester House, 1-3 Brixton Road, London, SW9 6DE, United Kingdom Email: info@seedanimation.com Phone: +44 (0) 207 734 8666 Office webpage: https://seedanimation.com/contact/ Opened: 2026 Current headquarters and primary studio. The company relocated here from Soho on 4 March 2026. --- **Office** Status: inactive / historical Address: 30 Brewer Street, Soho, London, W1F 0SS, United Kingdom Closed: 2026 Former studio premises, vacated when the primary studio relocated to Chester House in March 2026.

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