SeeYouBaby

SeeYouBaby is a Belgian animation and visual storytelling studio based in Oudenaarde, East Flanders. It combines character animation, CGI and creative strategy to help businesses, public agencies and non-profits communicate through distinctive visual narratives. Its work spans advertising, internal communications and educational projects, serving Belgian and international clients.

Previously known as Hoaxland, the studio adopted the SeeYouBaby name on 1 September 2020. The rebrand marked a broader emphasis on visual communication and brand storytelling alongside its established expertise in 3D graphics, photorealistic rendering and character development. Its approach connects production with an understanding of a client's identity, communication challenges and intended audience.

Characters, campaigns and visual production

The studio develops custom mascots and animated characters, taking concepts from initial 2D sketches through 3D modeling, rigging and animation. These characters support television commercials, social campaigns and educational content. Its production capabilities also include photorealistic product imagery, simulated environments, campaign key visuals and corporate films.

Selected work includes the X2O Ducky mascot and television animation, a fully computer-generated winter environment and effects for the Daikin commercial Impressive Performance, and product animations for Barco. These projects reflect a mix of character-led communication, technical product visualization and commercial image creation.

Communication with a purpose

SeeYouBaby organizes its work around external campaigns, internal communication and didactic or social projects. External work includes animated advertising and visual assets that support brand identity. Internal projects translate corporate values and organizational change into visual narratives and films.

Its educational work includes AYA, a road-safety animation series for schools, and Posi & Friends, a project addressing emotional resilience among young people. Alongside production, the studio offers narrative workshops, problem-analysis sessions and mascot design sprints, bringing strategic discussion into the development of visual content.