Secret Powers
- Open roles
- 0
- Founded
- 1999
- Employees
- 1-10
- Offices
- 1
About Secret Powers
Secret Powers is an independent American boutique creative agency and video production studio focused on video game marketing. Based in Fort Worth, Texas, it works with publishers and independent developers across PC, console, and mobile games, creating campaign concepts, trailers, animation, motion graphics, and social content.
The studio supports projects from initial positioning through finished promotional assets. Its creative development work includes concept pitches, trailer scripts, narrative treatments, storyboards, and campaign architecture. Production capabilities encompass gameplay capture, live-action shoots, creative direction, cinematic editing, sound design, and audio mastering. Motion design and compositing extend that work through typography, logo animation, character vignettes, and integrated game interface elements.
Campaigns across a game's lifecycle
Secret Powers produces reveal and announcement trailers, gameplay presentations, launch films, animated shorts, and accolade reels. Its work also extends beyond individual releases into recurring community videos, episodic campaigns, short-form social assets, and game branding. Style guides, promotional graphics, and launch marketing kits help connect those assets across a broader campaign.
Its portfolio includes work for Riot Games, Riot Forge, SEGA, Atlus, Square Enix, Supercell, Annapurna Interactive, Netflix Games, and Phoenix Labs. Projects range from announcement and launch trailers for Hextech Mayhem: A League of Legends Story to the episodic Fae Farm campaign and ongoing community content for Phantasy Star Online 2. Other supported work includes promotional creative for Persona 3 Reload, Slime Rancher 2, SILT, and People of Note.
The studio's creative history is connected to SLACKCiRCUS, the partnership behind the 2005 viral animation Fabulous Secret Powers. That project supplied the inspiration and namesake for the agency. Today, Secret Powers combines its Fort Worth base with a distributed production network, bringing together creative, editorial, animation, and audio disciplines for game campaigns of different scales.
More about Secret Powers
Leadership and production team
Jay Allen is Founder and Executive Creative Director. The report identifies Amanda Shellenberger as Head of Production / Senior Producer, Jessica White as Creative Operations Manager / Art Director, Brian Murray as Senior Art Director / Motion Designer, Cameron Garland as Senior Editor, John Truelove as Art Director / Creative Producer, Tyler Beekley as Assistant Editor, Edwin Padilla as Video Production Coordinator, and Caitlin Cadieux as Associate Creative Director / Motion Designer.
Project staffing
The company describes its project teams as tailored “creative supergroups,” assembled through alliances with senior specialists, capture artists, motion designers, and sound artists. Its stated operating approach emphasizes direct senior involvement and flat hierarchies.
Industry recognition
The report identifies NYX Game Awards recognition for the studio's marketing work: a Grand Winner distinction for the Hextech Mayhem campaign, a Gold Winner distinction for the Fae Farm campaign, and an award for the PSO2 social media campaign.
Notable credits
24 creditsOffices
Where Secret Powers is based
- Fort Worth, Texas, United States
Fort Worth offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 600 W 6th St, Fort Worth, TX 76102 Fort Worth headquarters and primary operational hub, with an associated commercial and coworking footprint at Cantey Hanger Plaza / Venture X. --- **Office** Status: inactive / historical Address: 512 Main St, Ste 701, Fort Worth, TX 76102 Former premises associated with the studio; the report does not establish a departure year.
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