Secretlab
- Open roles
- 0
- Founded
- 2014
- Employees
- 201-500
- Offices
- 1
About Secretlab
Secretlab is a Singapore-based designer of ergonomic gaming chairs, metal desks and workstation accessories. Founded in December 2014 by Ian Alexander Ang and Alaric Choo, the company combines industrial design, ergonomics and materials engineering to develop furniture for gaming, streaming and everyday computer use. Its work centres on physical products and workstation systems, with design, prototyping and testing conducted in-house.
Seating and workstation design
The TITAN Evo chair series brings together proprietary cold-cure foam, adjustable lumbar support, magnetic memory-foam head pillows and interchangeable armrests. Secretlab develops upholstery options including NEO Hybrid Leatherette and SoftWeave Plus, alongside accessories that extend how its seating can be used and maintained. Its wider seating range includes the ATLAS ergonomic task chair and earlier OMEGA, TITAN and TITAN XL models.
The company expanded beyond chairs with the MAGNUS Metal Desk and MAGNUS Pro electric sit-to-stand desk range. These products incorporate magnetic cable management and modular accessories, allowing users to organise computer equipment and build a coordinated workstation. Secretlab SKINS adds washable, fitted upholstery sleeves for compatible chairs.
Customers and collaborations
Secretlab operates a direct-to-consumer business serving customers across more than 50 countries. Alongside individual purchases, it supplies corporate workspace solutions and bulk office outfitting. Its Singapore headquarters brings together management, product development, research and customer demonstrations.
The company works with esports tournament organisers, competitive teams and entertainment rights holders on equipment partnerships and licensed furniture editions. Its tournament relationships include major competitions operated by Riot Games and Valve, while its collaborative collections translate gaming and entertainment properties into physical chair and workstation designs.
Secretlab remains privately held. It received minority investment from Heliconia Capital Management in 2019, supporting a business that had grown from an independently funded chair project into an international ergonomic furniture brand.
More about Secretlab
Founders and early development
Ian Alexander Ang and Alaric Choo were competitive StarCraft II players before founding the company. They self-funded development of the original THRONE chair, which launched in early 2015 and sold out rapidly. The report establishes their founding roles without confirming their current executive titles.
Research methods
Secretlab's development facilities include dedicated material-testing laboratories and mechanical durability rigs. The company also draws on an independent Ergonomics Advisory Board comprising biomechanical researchers and physical therapists.
Customer demonstrations
The public showroom offers scheduled one-on-one consultations so customers can explore products before purchasing.
Notable credits
6 creditsOffices
Where Secretlab is based
- Singapore
Singapore offices
HeadquartersAbout this office
**Global Headquarters, R&D Centre & Showroom** Status: active Headquarters Address: 351 Braddell Road, #05-02, Singapore 579713 Phone: +65 6341 5032 Office webpage: https://secretlab.sg/pages/visit-showroom Opened: 2021 Global headquarters, R&D centre and public showroom. The facility houses management, industrial design, ergonomic testing and an esports streaming studio. --- **Office** Status: inactive / historical Address: 994 Bendemeer Road, #03-07 B Central, Singapore 339943 Historical registered address used before 2021. The report does not establish a physical closure date.
Open roles
Find your next role at Secretlab