Scorch London

Scorch London was a London-based creative advertising agency and commercial production studio founded in July 2006 by commercial directors Tristan Ramsay and Steve Jay. It began as a boutique video and moving-image production company and developed into a full-service agency working across advertising, branded entertainment and integrated campaigns.

The studio combined creative development with production and post-production. Its work encompassed television commercials, live-action films, viral branded videos, animation and motion graphics, alongside digital campaign assets and print and out-of-home creative. Services extended from concepts and scripts through filming, editing, motion design and audio post-production, allowing projects to move from an initial advertising idea to finished material across several formats.

Campaigns and production work

Scorch London's portfolio included the Renault Clio “Va Va Voom / #pushthebutton” and “Wingman” viral video campaigns, as well as the Pepsi Max UEFA Champions League campaign. Steve Jay directed these Renault and Pepsi Max projects. Other work included a Frylight television advertisement, an explainer and brand identity video for Montash Associates, and commercial post-production and digital assets for Subway.

Its capabilities spanned both filmed and designed imagery, including 2D and 3D animation, motion graphics and cinemagraphs. The agency served consumer and business markets, with work across automotive, food and beverage, retail, technology, fashion, financial services and fast-moving consumer goods.

The company operated independently from its Soho studio. Its history ended with financial difficulties and creditors' voluntary liquidation in 2017, when commercial operations ceased. The legal company was subsequently dissolved on 19 August 2020.