SCHMIDHUBER

SCHMIDHUBER is a Munich-based creative agency focused on spatial brand experience, corporate architecture and brand communication. Founded in 1983 as Schmidhuber + Partner, it has developed from an architectural and trade-exhibition practice into an integrated consultancy that translates brand positioning into physical, digital and hybrid environments.

The agency combines strategy, architecture, interior design, motion design and interactive media to create spaces in which brands can be experienced. Its work spans brand experiences, workplace and new work environments, retail and showroom concepts, hybrid-channel experiences, and spatial brand guidelines.

Capabilities

• Strategic brand consulting and spatial communication guidelines
• Corporate architecture, interior architecture and execution planning
• Trade-fair, exhibition and retail design
• Brand spaces, showrooms and workplace concepts
• 2D and 3D animation, generative visuals and digital launch events
• Interactive media installations and immersive digital experiences
• Project management, quality management and turnkey implementation

SCHMIDHUBER’s portfolio includes long-running work for automotive and mobility brands as well as projects across technology, consumer goods, industrial equipment, building technology and public-sector exhibitions. Its clients and collaborators include Audi, Volkswagen, BSH Home Appliances Group, Bosch, Siemens, Sony, Trumpf, Vaillant, Palfinger and Procter & Gamble.

Selected work

Among its notable projects are architectural scenography for the German Pavilion balancity at Expo Shanghai 2010 and Fields of Ideas at Expo Milano 2015. The studio has also delivered Audi presentations at IAA events, Audi House of Progress locations, BSH workplace and exhibition projects, Sony exhibition pavilions at IFA Berlin, and the HAIX World flagship experience centre in Mainburg.

The agency brings together architects, interior architects, brand strategists, animators and media technologists to connect architectural precision with responsive visual storytelling. Its implementation practice includes quality and environmental management certified to ISO 9001 and ISO 14001, alongside sustainable-construction compliance informed by its membership in the German Sustainable Building Council.