SayGames

SayGames is an active mobile game publisher and developer focused on hyper-casual and hybrid-casual games. Founded in 2017, the company combines in-house experimentation with global publishing partnerships, helping teams develop, launch, market and scale games for mobile audiences.

Its publishing model brings together product strategy, worldwide distribution, analytics, user acquisition, monetization design and live operations. SayGames uses behavioural data modelling, A/B testing and predictive machine-learning tools to assess player value, balance game economies and guide ongoing updates. The company also produces playable and video advertising assets through its internal SayCreative unit.

From hyper-casual to hybrid-casual

SayGames grew during the 2018–2020 hyper-casual market with releases including Drive and Park, Sand Balls, Johnny Trigger and the DOP: Draw One Part series. It later expanded its focus toward hybrid-casual games that pair accessible core mechanics with in-app purchases and live operations.

Notable titles in its catalogue include:

• My Perfect Hotel
• Dreamdale
• Tower War
• Johnny Trigger
• Sand Balls
• My Little Universe
• Squad Alpha
• Agent Action

Publishing and development support

Alongside external publishing, SayGames operates SayStudio, an internal R&D and prototyping unit focused on testing game concepts and hybrid-casual market fit. Its SayHero programme provides selected developer partners with growth capital as well as legal, HR, analytics and marketing support.

The company’s work spans game development and publishing, product analytics, creative production, advertising and user-acquisition scaling. Its portfolio also includes Perfect Slices, Battle Disc, Color Page ASMR, Chainsaw Juice King, Tiny Warriors Rush, BagMaster Isekai and Blood Invasion.