Sassy+
- Open roles
- 0
- Founded
- 2011
- Employees
- 51-200
- Offices
- 3
About Sassy+
Sassy+ is a UK creative production agency working across branded video, live broadcasting, corporate communications and audio. Its work combines creative development with production, post-production and distribution for advertising campaigns, commercial films, virtual events and podcasts. The agency serves clients in automotive, technology, entertainment, consumer goods, financial services and the public and charitable sectors.
The current brand launched on 1 June 2024 through the merger of Through The I, Sassy Create and Radio News Hub. Through The I began operating in 2011 as the digital video production, live streaming and hybrid broadcasting arm of markettiers4dc. Sassy+ brings those capabilities together with commercial filmmaking and audio production within The AFO Group. The brand is a joint trading name of ThroughTheI Limited and Sassy Films Ltd.
Production across formats
The agency develops concepts and produces television commercials, campaign films, social video, executive interviews and internal communications. Its live production work includes virtual summits, global town halls, multi-camera broadcasts and secure enterprise streaming. Podcast services span concept development, recording, editing and distribution, while broadcast PR supports media pitching, tours, syndication and earned-media amplification.
Post-production capabilities include editing, colour grading, visual effects, motion design and 2D and 3D animation. Studio hire supports green-screen filming, soundstage production and live control requirements. Its production facilities in London and Elstree are complemented by an audio and podcast hub in Leeds.
Selected work
Reported projects include Honda Motor Europe automotive campaigns, Unilever’s DigiSpark virtual event and ABB Robotics campaign films and the Omnicore platform reveal. Other work spans LinkedIn’s Conversations That Matter, promotional campaigns for Audible, a Longines ambassador campaign featuring Regé-Jean Page and digital assets for Jaguar’s Type 00 showcase. These projects illustrate the agency’s combination of filmed content, live communication and platform-specific campaign production.
More about Sassy+
Founder and leadership
Michael Semp founded the original business and is identified as CEO and Managing Director. Jothan Webb is Director and Chief Financial Officer, and Danielle Louise Leith is a director. The report also identifies Richard Leonard as Director of Automotive and Aaron Calvert as Commercial Director.
Production model and technology
Sassy+ operates its own soundstages, camera packages, audio studios and editing suites. The company describes this in-house model as supporting faster turnaround and commercial efficiencies on complex briefs. Its proprietary GlobalMediaCentre platform supports multilingual broadcast and online PR syndication through global news networks.
International collaboration
Sassy+ collaborates with sister agency ADVNCR on transatlantic live events, streaming campaigns and gaming activations. ADVNCR contributes expertise in reaching gaming, sports and Twitch audiences.
Notable credits
11 creditsOffices
Where Sassy+ is based
- 12-14 Berry Street, London, EC1V 0AU, United KingdomLondon, England, United Kingdom
London / Farringdon Studio
HeadquartersAbout this office
Operational headquarters and production studio; registered office of THROUGHTHEI LIMITED. Facilities include a TV studio, nine editing suites, motion graphics facilities and a live-stream webinar suite.
- Unit 407, Centennial Park, Centennial Avenue, Elstree, Borehamwood, Hertfordshire, WD6 3TN, United KingdomBorehamwood, England, United Kingdom
Sassy Studios
Elstree production soundstages and post-production facility; also the registered office of Sassy Films Limited.
- Unit 6, Turnberry Park, Morley, Leeds, LS27 7LE, United KingdomLeeds, England, United Kingdom
Sassy+ North
Direct regional hub for audio, broadcast news and podcast production, integrated through the Radio News Hub merger.
Open roles
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