S&B

Sips & Bites is PepsiCo’s in-house creative agency, founded in 2020 and headquartered in London, United Kingdom. It operates as an active in-house division of PepsiCo, focusing on enhancing collaboration between internal brand teams and external agencies to drive creative excellence and efficiency for PepsiCo’s European portfolio.

The agency specializes in in-house creative production, social media strategy, digital marketing, and brand content creation. Its core services include social media management, creative strategy, digital advertising, content production, and brand storytelling, utilizing digital design suites, social media analytics, and human-centered design methodologies.

Sips & Bites is part of PepsiCo’s global design team of over 300 designers. Key leadership includes Nancy Croix (Marketing Director for Creative, Digital, and Media at PepsiCo Europe and Founder of Sips & Bites) and Mauro Porcini (SVP & Chief Design Officer, PepsiCo). The agency is primarily based in London, serving the European market, and is integrated with PepsiCo’s global design hubs in New York, Chicago, Dallas, Reading, and Barcelona.

Its portfolio features key projects like social media campaigns for Walkers (Lays), Pepsi, and various beverage and snack brands across Europe. The team works in a blended model, where the in-house team handles social while agencies like VCCP handle brand positioning, with partners including VCCP and AMV BBDO.