SAMG Entertainment

SAMG Entertainment is a South Korean 3D CGI animation and character intellectual property company headquartered in Seoul. Its work spans animated television series, theatrical features, international co-productions and consumer products for children and families. Founded in 2000 as SAMG Animation, the company adopted its current name in 2020–2021 as its activities expanded beyond animation production into the wider development and commercialization of character properties.

The studio provides production capabilities across pre-production, modeling, rigging, character animation, rendering and post-production. Its early international work included collaborations with European animation companies on productions such as The Odd Family, My Giant Friend and Monk Little Dog. It subsequently became a production partner on Miraculous: Tales of Ladybug & Cat Noir, alongside Zagtoon and Method Animation. These collaborations form part of a production history that combines commissioned work, shared development and original properties.

Original franchises and feature animation

From 2010 onward, SAMG increasingly focused on creating and owning character franchises. Vroom! Vroom! Vroomiz was followed by Miniforce, which launched in 2014, and Catch! Teenieping, introduced in 2020. Its broader slate includes Metal Cardbot, Wish Cat, Monkart and Power Battle Watch-Car.

The company has also extended its characters into theatrical animation. Heartsping: Teenieping of Love was released in 2024 and recorded 1.23 million admissions in South Korea. The report identifies Heartsping: Legend of the Whale Heartstone as a subsequent theatrical release in August 2026.

Character development across media

SAMG connects screen production with toy development, merchandising, licensing, digital distribution and location-based family entertainment. Its activities encompass in-house product design and manufacturing, multilingual streaming channels, brand collaborations and themed consumer experiences. This approach allows characters to reach audiences through programming, physical products and experiential settings.

The company's markets extend beyond South Korea to Greater China, Japan, North America, Southeast Asia, Europe and Latin America. Its international activities combine media partnerships, content distribution and consumer-product commercialization.