Salt Productions

Salt Productions is a full-service experiential production agency that combines creative ambition with technical delivery for live brand experiences. Founded by event-production veterans Don Strom and Mason Eisenberg, the company was built to close the gap between concept development and the practical realities of fabrication, systems engineering, logistics, and on-site execution.

The agency produces immersive retail environments, product launches, conferences, premieres, trade-show installations, pop-ups, and red-carpet activations. Its work brings together physical scenic builds, digital interaction, technical staging, and operational planning for clients across technology, entertainment, consumer retail, financial services, and media.

Production capabilities

Salt supports projects from early planning through installation, live operation, and strike. Its services include:

• Production management, workback schedules, budgeting, vendor bidding, and resource planning
• Creative-technology integration spanning hardware, software, emerging media, interactive systems, projections, sensors, and networked LED environments
• Scenic fabrication, spatial drafting, custom architectural elements, graphics coordination, staging, rigging, and lighting
• Technical labor supervision, audiovisual coordination, show calling, venue logistics, permitting, and teardown
• Sustainability-minded production logistics, including carbon-footprint tracking and waste-diversion planning

Selected work

The studio’s portfolio includes work for Amazon, Google, lululemon, Netflix, HBO, FOX, ServiceNow, Salesforce, Robinhood, Upstart, Peloton, Apple, and other enterprise and consumer brands. Projects include Amazon A’Maison at Cannes Lions, Made by Google, Google Marketing Live, lululemon Glowup Studio, the 75th Emmy Awards red carpet, House of the Dragon and Ted Lasso premieres, FOX Upfronts, ServiceNow Knowledge, Robinhood’s IPO launch, and Alexa+ Global Launch.

Salt operates through a coast-to-coast hybrid model, pairing creative, production, fabrication, and operational expertise to deliver complex physical environments and live moments. Its work spans high-visibility entertainment events, brand showcases, conference programs, and interactive consumer experiences where detailed planning and technical execution are central to the final result.