Saint Elmo's

Saint Elmo's is a German integrated advertising and creative agency group operating as an agile, boutique agency brand within the Serviceplan Group communications network. Founded in 2001 as a classical full-service advertising agency, it combines strategic brand work, campaign development, content and digital experience with social, performance, direct and production capabilities.

The agency works across the full brand communications lifecycle, from positioning, corporate identity and brand narratives to 360-degree campaigns, copywriting, art direction, web and UX/UI design, community management, eCRM and marketing automation. Its offering also includes commercial film and video production, motion design, podcasts, audio production, spatial brand experiences, cooperation marketing, and AI-supported creative consulting.

Integrated creative work

Saint Elmo's serves clients across retail and FMCG, automotive and mobility, consumer electronics, travel and tourism, sport, telecommunications, healthcare and public-interest communications. Supported work includes long-running brand activity for PENNY, campaigns for expert, SCHOCK and BMW, and public-interest projects such as The Secret Sculpture, an augmented-reality initiative connected to children's rights.

The business draws on Serviceplan Group resources, media capabilities and technology infrastructure while retaining a focused creative-agency operating model. Its direct creative operations are concentrated in Munich and Hamburg, with group leadership led by CEO Kathrin Jesse, CCO Matthias Harbeck and CFO Hannes Haller.

Specialist ecosystem

Alongside its core creative agencies, the wider Saint Elmo's ecosystem includes specialist operational units for tourism destination marketing, social-first performance marketing, and integrated media planning. These related businesses support specialist disciplines while remaining distinct operating entities.

Saint Elmo's has evolved from a traditional advertising model into a multidisciplinary communications group, with brand strategy, creative craft, digital activation and measurable marketing performance brought together for national and international assignments.