Sago Mini
- Open roles
- 0
- Founded
- 2013
- Employees
- 51-200
- Offices
- 1
About Sago Mini
Sago Mini is a Canadian digital play studio and toy creator based in Toronto. It develops preschool apps, educational games and play experiences built around imagination, exploration and child-led storytelling. Its work spans mobile software, subscription services, physical toys and printable activities, connecting digital characters with activities children can explore on and off screen.
The studio’s approach centres on open-ended play. Its apps support early childhood learning through activities involving speech, communication, fine motor skills and emotional development. Designers, software engineers, animators and playtesters contribute to a portfolio that combines interactive storytelling, character development and curriculum-informed preschool content.
Digital play and learning
Sago Mini World is the studio’s flagship preschool sandbox app, bringing together more than 40 games. Other products address more focused learning needs: Sago Mini School covers foundational learning and literacy, while Sago Mini First Words supports speech and communication development. The wider catalogue includes themed experiences such as Sago Mini Space Explorer, Sago Mini Babies, Sago Mini Airport and Sago Mini Farm.
The studio also participates in Piknik, the multi-app subscription service established in 2023 to bring together titles from Sago Mini, Toca Boca and Originator. This shared membership places its preschool experiences alongside complementary children’s apps from other studios.
From apps to wider entertainment
Established in 2013 through the acquisition and rebranding of Toronto design studio zinc Roe, the business became part of Spin Master in 2016. It continued operating as a distinct creative studio within the group’s Digital Games Creative Centre, with access to infrastructure supporting expansion into consumer products and entertainment.
Its characters include Harvey the Dog, Jinja the Cat, Jack the Rabbit and Robin the Bird. These characters extend beyond the apps into plush toys and the animated preschool series Sago Mini Friends, which premiered on Apple TV+ in September 2022. Activity sets and educational printables further extend the studio’s work into physical play.
More about Sago Mini
Leadership
Jason Krogh is identified in the research as Sago Mini’s founder and CEO.
Development collaborations
Sago Mini First Words was created in collaboration with Otsimo, adding a specialist partnership to the studio’s speech and communication work.
The television adaptation Sago Mini Friends was executive-produced by Spin Master Entertainment and animated by Brown Bag Films’ Toronto studio, with guidance from child psychology experts. These production roles distinguish the adaptation’s collaborators from the originating digital play studio.
Earlier studio history
Before Sago Mini’s establishment, zinc Roe produced the Tickle Tap Apps series and interactive children’s experiences.
Notable credits
10 creditsOffices
Where Sago Mini is based
- Toronto, Ontario, Canada
Toronto offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 171 John Street, 5th Floor, Toronto, Ontario, M5T 1X3, Canada Email: hello@sagomini.com Phone: +1 (416) 703-6459 Primary development studio and registered corporate headquarters of Sago Sago Toys Inc. --- **Office** Status: inactive / historical Address: Suite 301, 487 Adelaide Street West, Toronto, ON M5V 1T4 Former studio premises identified in the report as the historic earlier address.
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