Rusk Media

Rusk Media is a digital-first entertainment studio that develops, produces, distributes and monetizes serialized video and interactive experiences for Gen-Z and millennial audiences. Founded in 2019, the company works across short-form social video, vertical micro-dramas, long-form streaming formats, unscripted entertainment and branded digital campaigns.

Its content operation spans owned youth-entertainment brands and distribution partnerships, bringing creative development, production, audience development and commercial monetisation into a single operating model. Rusk Media produces fiction, reality, music and gaming-oriented formats for social, OTT and streaming audiences in India and international markets.

Content and production

The studio develops scripted and unscripted intellectual property, including youth comedy, relationship series, crime drama, music reality competitions and interactive entertainment. Supported credits include:

• I-Popstar and I-Popstar Volume 2
• Playground and Battleground
• School Friends, Couple Goals, Heartbeats and Dude
• Date with Senior, Roomies and Engaged
• Hafta Vasooli and Truth or Trouble

Commercial capabilities

Rusk Media provides end-to-end creative concepting, scriptwriting and full-stack video production. Its commercial work includes in-show brand integrations, influencer campaigns, custom AI solutions, programmatic advertising, playable ads, AR/VR interactive content and branded mobile games.

The company distributes work through its own channels and platforms as well as streaming partners including Netflix, Amazon MX Player and JioHotstar. Its audience focus sits at the intersection of youth culture, digital entertainment, advertising technology, casual gaming and interactive media.

In June 2026, Yash Raj Films made a strategic investment in Rusk Media to co-create original animation and vertical micro-drama IP for the vertical-entertainment market. Rusk Media remains an independent venture-backed operating company, with Mumbai serving as its headquarters and New Delhi as a regional operating office.